Ph3Qualifications /h3 ul liAt least 5 years of experience as category / trade OOH in FMCG /li liFluency in English is a must /li /ul pThe employer is a medium‑size company operating in the FMCG industry (food). They are committed to delivering high‑quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success. /p h3Responsibilities /h3 ul liDevelop and implement category strategies tailored to the OOH (Out‑of‑Home) channel. /li liAnalyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework. /li liDefine growth drivers and priority platforms within the OOH channel. /li liDefine a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc). /li liAdapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators. /li liLead new product introductions, recipe/pack updates, and discontinuations for the OOH route. /li liLook for new product development opportunities working together the Global teams. /li liSegment OOH customers and design tailored activation plans‑aligned with the principle that OOH is not one‑size‑fits‑all. /li liGenerate selling stories, opportunity assessments, and category arguments for customers. /li liBuild activation plans that improve visibility and rotation. /li liWork with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption. /li liDevelop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits. /li liEnsure execution consistency with global brand guidelines and OOH communication frameworks. /li liPartner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence. /li liServe as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing. /li liStrong ability to analyze market, channel and customer dynamics in the OOH environment. /li liCapability to translate data and insights into clear category strategies and growth plans. /li liSolid understanding of commercial KPIs and PL drivers. /li liProven ability to identify new business opportunities and growth white spaces within channels and customer segments. /li liStrong understanding of route‑to‑market models (direct, wholesalers and distributors, etc). /li liAbility to lead and orchestrate innovation launches in a complex OOH ecosystem. /li liSolid experience in trade stories, category projects and joint business planning with customers. /li liStrong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks). /li liStrong operational rigor combined with creativity in activation design. /li /ul h3Benefits /h3 ul liCompetitive salary range. /li liPerformance‑based bonus of 8%. /li liOpportunities for professional development and career growth. /li liWork in an established and respected company in the FMCG industry. /li liLocated in Madrid, offering a vibrant and well‑connected work environment. /li /ul /p #J-18808-Ljbffr