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Senior product marketing manager

Barcelona (08001)
Factorial HR
Responsable marketing
Publicada el Publicado hace 13 hr horas
Descripción

We are looking for a Product Marketing Manager to shape and scale one of our strategic product areas. The role will involve positioning and launching new products as we expand our product portfolio and multiply revenue goals. ¿Es usted el solicitante adecuado para esta oportunidad? Descúbralo leyendo el resumen del puesto a continuación. Responsibilities Lead GTM strategy for new product launches, including ideation, planning, forecasting business impact, creative storytelling, and ROI assessment with Marketing Directors. Coordinate a wide range of stakeholders (Product, Sales, Customer Success, Finance, Marketing, Partners, external agencies) to align launch plans, timelines, actions, and priorities. Drive GTM campaign project management and follow‐ups, ensuring deadlines are met and business results achieved. Oversee marketing actions to ensure brand consistency and accurate product positioning across all materials. Conduct research on competitors and customers through interviews, surveys, and data analysis to identify market trends. Create and maintain product assets and sales materials such as pitch decks, landing pages, and battlecards for sales teams. Collaborate with product teams in roadmap planning and validation, providing relevant market and customer insights. Work with the Presales team to conduct internal product trainings for Sales, Customer Experience, and Marketing, ensuring teams understand value, use cases, and key differentiators. Create product updates for the public product changelog to clients. Analyze data to uncover insights and propose opportunities for product growth. Develop briefings and scripts for product presentations and videos. Partner with the Brand team to create product assets, especially videos and motions. Define pricing and packaging proposals with the Product team for new and existing products. Collaborate with Customer Marketing to gather customer stories, testimonials, and case studies supporting product narratives. Qualifications 3+ years of experience in Product Marketing within SaaS or similar roles, with a proven track record of launching products to market with business impact. Successfully managed large, multi‐stakeholder projects, especially GTM campaigns and product launches. Business‐driven mindset, capable of analyzing data to find growth opportunities. Excellent communicator and storyteller. Versatile generalist with product, marketing, and business skills; comfortable with data analysis, design, and video scripting. High attention to detail and commitment to top‐quality outputs. Expert in competitive intelligence research and serving as the voice of the customer. Curious, adaptable, and proactive. Professional proficiency in English; proficiency in at least one additional language (French, German, Spanish, Italian, or Portuguese) at native or C2 level. Compensation Salary range: 47,000€ to 67,000€ (fixed + variable). Benefits High‐growth, multicultural and friendly environment. Private health insurance. Wellness program with gym and outdoor classes. Expense saving plan. Language classes. Breakfast in the office and organic fruit. And‐food discounts. Free coffee and tea. Pet‐friendly workplace. EEO and Diversity Statement We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply. xqysrnh We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. #J-18808-Ljbffr

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Inicio > Empleo > Empleo Marketing > Empleo Responsable marketing > Empleo Responsable marketing en Barcelona (08001) > Senior Product Marketing Manager

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