Overview
Join to apply for the Marketing Technology Architect (MarTech) role at Edwards Lifesciences.
Innovation starts from the heart. Edwards Lifesciences is dedicated to developing ground-breaking technologies with a genuine impact on patients’ lives. Our investment in cutting-edge information technology supports our innovation and collaboration on a global scale, enabling our diverse teams to optimize efficiency and success. As part of our IT team, your expertise and commitment will help facilitate our patient-focused mission by developing and enhancing technological solutions.
What you’ll do
* Design, implement, and manage complex digital marketing solutions as a Senior Marketing Technology on the IT MarTech Delivery team. Contribute to the development and enhancement of Marketing Technologies, Digital Experiences, and data-driven insights to advance our patient-focused mission.
* Collaborate with global enterprise sales and marketing teams to document requirements, analyze business needs, and design innovative solutions that improve patients\' lives.
* Collaborate with cross-functional teams to develop and implement digital marketing strategies that support business objectives.
* Act as IT SME for EU/EMEA/CA region MarTech requirements while balancing global configurations and enterprise-scale efficiencies.
* Manage multiple MarTech solutions as primary architect/admin.
* Conduct technical feasibility assessments and provide recommendations aligned with technical capabilities.
* Design and develop scalable solutions that integrate with existing marketing technology systems with appropriate documentation, specifications, and technical roadmaps.
* Collaborate with the Marketing Technologies team to develop and refine strategies on Marketo Engage, CDP, ABM, digital analytics, etc.
* Collaborate with other IT and business partners to ensure seamless integration of digital marketing tools and systems.
* Mentor junior team members and provide technical guidance to help them grow their skills and expertise.
* Stay up to date with emerging digital marketing technologies and trends and assess their potential impact on the business.
* Develop and maintain relationships with key stakeholders, including business leaders, IT teams, and external vendors.
What you’ll need
The ideal candidate will have significant experience in managing enterprise-grade MarTech solutions and the ability to collaborate effectively to achieve results. A progressive understanding of digital marketing technologies and business processes, complemented by hands-on experience with multiple marketing solutions, is essential. Your resume should demonstrate a deep understanding of digital marketing technologies and business processes, with hands-on experience in multiple marketing solutions. Experience must include at least two of the following: Salesforce, Marketing Automation, Customer Data Platform (CDP) technologies, or Account-Based Marketing (ABM). You must be a strong communicator and passionate about working for a mission-driven organization, align to Edwards’ values, and be naturally curious about technology.
Requirements
* Bachelor\'s in STEM or Business
* 8+ years of experience in Digital Marketing, Marketing Operations, or Revenue Operations (8+ years with a Master\'s degree in STEM or Business)
* 6+ years hands-on experience with marketing technologies and platforms, including Marketo, Showpad, Cornerstone, Salesforce and Marketing Automation
* At least two years’ hands-on experience with Customer Data Platform (CDP) technologies, ABM, Learning Management (LXP/LMS), Sales Enablement, Digital Asset Management or equivalents
* Experience working on IT-side and Business-side of MarTech solutions
* Experience in developing custom integrations and solutions for marketing automation platforms
* Ability to translate technical requirements into business language
* Experience in data visualization and dashboard development for marketing analytics (e.g., Tableau)
* Strong communication skills to collaborate with cross-functional teams
* Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management
* Ability to manage competing priorities in a fast-paced environment
What else we look for
* Strong knowledge of MarTech integrations and data flows
* Veeva Promomats and Content Supply Chain workflows via Workfront Fusion and integrations
* Adobe Experience Platform experience
* Experience in cloud-based infrastructure and containerization technologies
* SFDC Integration and Custom Object configuration
* Migration, consolidation, and change management strategy
* Medical Device, Pharma, or Healthcare experience
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