Nuestro cliente es una compañía biofarmacéutica China especializada en inmunoterapia con alérgenos, orientada al diagnóstico y tratamiento de las enfermedades alérgicas. La compañía compra en 2023 una conocida Biotech Farmacéutica española especializada en productos de diagnostico e Inmunoterapia que pasa a convertirse en la sede de sus operaciones fuera de China. En este nuevo contexto corporativo, se están configurando los equipos que liderarán el proyecto de transformación y crecimiento internacional.
Su planta productiva, ubicada en Leganés (Madrid).
La compañía cuenta con presencia en cerca de 40 países, con foco estratégico en los mercados de EMEA y APAC, donde está impulsando su crecimiento y la expansión global de su portfolio.
Con el objetivo de reforzar su estrategia comercial a nivel global en EMEA y APAC, la compañia desea incorporar un Global Marketing Manager, que reportará al Global Head of Commercial.
MISSION
The Marketing Manager is responsible for shaping and executing the group ’s worldwide marketing strategy across its therapeutic portfolio.
This position provides strategic leadership and operational oversight for the global marketing organization, ensuring consistent brand positioning, effective product launches, and commercial excellence across all subsidiaries — including Leganes´s Laboratories (Spain) and group's affiliates in Europe, Latin America, and Asia.
KEY RESPONSIBILITIES
Global Marketing Strategy & Leadership
Develop and lead the global marketing strategy aligned with the group business vision and therapeutic priorities.
Define brand architecture, positioning, and communication guidelines across the group and subsidiaries’ product portfolios.
Drive annual marketing planning, budgeting, and resource allocation processes.
2. Portfolio & Brand Management
Oversee end-to-end product lifecycle management, from launch to maturity.
Establish value propositions and differentiation strategies for key brands.
Lead cross-regional initiatives to ensure consistent global branding and scientific accuracy.
Identify portfolio expansion and pipeline opportunities in collaboration with R&D; and Business Development.
3. Market Intelligence & Insights
Direct global market research, competitive intelligence, and forecasting efforts.
Provide data-driven insights to shape investment decisions and regional priorities.
Build a market intelligence framework integrating integral and local analytics.
4. Medical Information Management
Lead, strategize, and execute initiatives that ensure accurate, compliant, and value-driven medical information is communicated to internal and external stakeholders.
Bridge medical affairs, regulatory, and commercial teams to deliver high-quality scientific content while supporting overall business and marketing objectives.
5. Digital & Innovation Leadership
Lead Group’s digital marketing transformation, introducing omnichannel customer engagement and advanced analytics.
Champion scientific content strategy and digital tools to enhance HCP engagement.
QUALIFICATIONS EDUCATION
Master’s degree in Marketing, Business, Life Sciences, or Pharmacy, PhD preferred
MBA or postgraduate degree in Pharmaceutical Marketing or Strategy preferred.
EXPERIENCE
Minimum 10 years of progressive experience in marketing within pharma or biotech, with 3+ years in a global or regional leadership role.
Demonstrated success in product launches, portfolio strategy, and cross-border brand management.
Prior experience in Allergy, Immunology, Respiratory, or Specialty Therapeutics is highly desirable.
Proven ability to manage in multicultural organizations.
SKILLS & COMPETENCIES
Strategic and analytical thinker with strong business acumen.
Deep understanding of pharma commercialization and compliance frameworks.
Proficient in English (C1) (required); Spanish mandatory for HQ location; Mandarin advantageous.
Strong command of digital tools, and data analytics.