Millions of players interact with our games every day, and words are their first connection to the experience. Whether it's the name of a feature, the punch of a preview, or the elegance of a rule guide, the right copy sparks curiosity and confidence.
This role sits at the heart of that magic. As a Senior Content Writer, you’ll create everything from feature names to technical copy, bridging gameplay mechanics and player imagination. You’ll work side-by-side with product owners, artists, and developers to shape the language behind our games, ensuring every sentence fits the story, the screen, and the strategy.
What You’ll Do:
* Write compelling and accurate texts for game previews and game rules in English.
* Create and edit game rules layouts in Photoshop.
* Work with structured file types (XML/JSON) to implement visual and textual content elements in a product.
* Oversee translation of the game rules and documentation through platforms like Crowdin, ensuring consistency and adherence to layout and character limitations.
* Collaborate with a cross-functional development team to polish and verify in-game content.
* Plan and manage content delivery according to game development milestones and market launch schedules.
* Create documentation that is compliant with market requirements and international legal regulations.
* Create names for games, game families, and built-in features, and review their accessibility by researching market trends and trademark databases.
What You Bring:
* iGaming experience is a plus, with a strong grasp of game mechanics and player engagement loops in slots or casino-style products.
* Logical and structured thinking with the skill to organise information in a concise and easy-to-understand way.
* Ability to simplify complex mechanics into engaging, digestible explanations for a non-technical audience.
* Strong written English — grammar perfect, typo-averse, and able to write both crisp and clever.
* Experience producing user-friendly content for product and marketing use (UI description, previews, help info, or launch comms).
* A mind for naming — capable of creating titles, features, and hooks that feel fresh, bold, and aligned with the product.
* Organisational strength — tracking feedback, syncing with multiple stakeholders, and keeping documents and content tidy.
* Comfort working with text files and structured formats (XML/JSON).
* Awareness of generative AI tools (ChatGPT, Gemini, Claude) and their use in writing enhancement, ideation, or iteration.
* Basic proficiency with Photoshop — navigating layers, updating fonts, and exporting polished visuals.
Bonus Points:
* Prior exposure to slot mechanics, mobile games, or casino-style content.
* Familiarity with Crowdin or similar translation/localisation management platforms.
* Experience working in IDEs (e.g., VSCode, WebStorm) for light content verification or JSON editing.
What you get in return:
* Competitive market salary with a transparent quarterly bonus system
* Flexible work model: remote or hybrid from one of our hubs
* Unlimited paid vacation and bank holidays, plus paid sick leave whenever needed
* Flexible schedule with full autonomy—we trust you, no micromanagement
* Medical insurance coverage for you and your significant other
* Financial support for life’s special moments, from big to unexpected
* A team of ambitious, collaborative professionals who value growth
* Sponsored access to professional training and world-class iGaming exhibitions
* Employee referral bonus program—bring great people, get rewarded
This is not just a content role—it’s a storytelling one. Every word you craft becomes part of the player's journey. You’ll be part of a passionate, collaborative team that treats language as design and copy as gameplay. No micromanagement, no endless bureaucracy—just meaningful creative work, ownership, and reach.
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