Do you want to be part of a company that’s transforming healthcare?
Lyfegen helps bridge the gap to faster, smarter access with pricing, access, and rebate management solutions. Our platform is used by health insurers, governments, hospital payers, and pharmaceutical companies worldwide to simplify the complexities of drug pricing agreements, optimize rebates, and drive better value.
As a global leader in drug access and rebate management, Lyfegen is expanding its reach and impact. As we continue to scale, we’re looking for passionate professionals to join us and help shape the future of healthcare.
We are now looking for an SDR Manager to design, build, and scale a modern, data-driven, and AI-enabled sales development function. This is a hands-on leadership role at the intersection of revenue strategy, sales execution, and automation.
At Lyfegen, we’re tackling challenges no one has solved before. That’s why we are looking for problem solvers with a proactive mindset—people who thrive on turning complexity into opportunity.
Join us and help bridge the gap to faster and smarter access to medicines for patients.
Responsibilities1. Sales Development Strategy & Framework
* Design and own Lyfegen end-to-end SDR strategy, covering inbound, outbound, partner, and event-driven leads.
* Define and continuously refine Ideal Customer Profiles (ICPs), buyer personas, and market segmentation by region and industry.
* Build a structured lead qualification framework (e.g., BANT-inspired) tailored to complex healthcare stakeholders.
* Establish clear handoff criteria between SDRs and Sales (SQL definitions, SLAs, feedback loops).
2. Market Intelligence & Account-Based Prospecting
* Conduct deep market and account analysis to identify high-value target accounts and buying signals.
* Build scalable account-based outreach strategies for enterprise healthcare, payer, and pharma organizations.
* Track industry trends, regulatory dynamics, and competitive positioning to inform outreach messaging.
* Translate insights into actionable playbooks for SDR execution.
3. Automation, AI & HubSpot Ownership
* Own and optimize HubSpot CRM as the single source of truth for SDR activities.
* Lead scoring and routing
* Automated follow-ups
* AI-assisted personalization and messaging
* Implement and test AI-driven tools for prospect research, email drafting, intent detection, and performance analytics.
* Continuously improve SDR efficiency through automation, experimentation, and data-driven iteration.
* Initially execute SDR activities hands-on while building a scalable foundation.
* Develop SDR playbooks, scripts, cadences, and onboarding materials.
* Coach and mentor future SDR hires as the team grows.
* Partner with Marketing to align campaigns, content, and messaging with SDR execution.
* Collaborate with Sales leadership to align pipeline targets and revenue forecasts.
5. Performance Management & Reporting
* Define and track SDR KPIs including:
* Activity efficiency
* Maintain accurate CRM data and reporting dashboards.
* Provide pipeline insights and forecasts to leadership with a strong analytical lens.
Who you are
Experience & Skills:
* 4+ years of experience in Sales Development, Business Development, or Revenue Operations.
* Proven track record of building or scaling SDR or lead generation functions, ideally in B2B SaaS or complex enterprise sales.
* Strong experience with HubSpot CRM (workflows, automation, reporting).
* Hands-on exposure to AI-driven sales tools and automation concepts.
* Excellent analytical skills with the ability to turn data into strategy.
* Strong stakeholder communication skills, from SDRs to C-level executives.
Mindset & Attributes
* Builder mentality—you enjoy creating structure where none exists.
* Strategic but hands-on: equally comfortable defining frameworks and executing outreach.
* Curious about how AI can improve revenue efficiency.
* Highly organized, process-driven, and outcome-oriented.
* Thrives in a fast-paced, scale-up environment.
Preferred Qualifications
* Experience in healthcare, pharma, insurance, or regulated industries.
* Familiarity with account-based marketing (ABM).
* Experience managing or mentoring junior sales roles.
What we offer
* A high-impact commercial role at the forefront of improving global access to innovative medicines, where your work directly benefits patients and healthcare systems worldwide.
* Significant ownership and autonomy, combined with strong visibility to senior leadership, giving you a real voice in shaping commercial strategy and execution.
* Direct influence on Lyfegen’s revenue growth and market expansion, with clear accountability for driving business outcomes in a fast-growing health-tech scale-up.
* A competitive and attractive compensation package, aligned with the ambition, pace, and impact of a dynamic start-up environment.
* Clear opportunities for professional development and career progression, as Lyfegen continues to scale across markets.
* A remote-first, flexible working model across Europe, enabling you to perform at your best while maintaining balance.
* An international, mission-driven team of high performers, united by a shared commitment to transforming healthcare access globally.
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