Brand Marketing Manager IBERIA & Emerging Markets & Distributors
(Job Number: R- )
Department
Sales & Marketing
Location
Barcelona, Spain
Live the Brand
Organized in 1899, VF Corporation is a integral leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.
Your Role With Us
The North Face EMEA is looking for an exceptional Brand Marketing Manager for Iberia to join our Marketing Department based in Barcelona, Spain.
How You Will Make a Difference
Develop, plan and lead the country GTM marketing road map delivering an omnichannel country plan to ensure local relevancy and increase brand power.
Partner with HQ (brand and comms team) to provide local expertise, support the overall marketing strategy to ensure local relevancy and consistency as well as the right tone of voice for the country.
Deliver brand excellence by ensuring alignment across all consumer touch points.
Drive Undisputed Innovation Outdoor credibility and purpose working closely with HQ and local agencies to build a strong network in media, PR, athletes, and explorer team.
Lead sports and culturally relevant projects within the country as well as ensure support HQ managed event making sure the execution is flawless and the right local attendees are ensured.
Partner with regional sales team to develop, plan and execute with excellence the Spanish Go-To-Market plan to fulfil regional and local WHS accounts needs.
Increase brand visibility and share within the regional most focused WHS partners by creating and executing best-in-class campaigns both online and offline.
Manage and own the country marketing budget to maximise ROI and achieve financial plans ensuring monthly connectivity with the Marketing Ops/Finance team for budget alignment.
Manage and own country reports in order to track progress, results and key learnings.
Skills for Success
- Be an experienced professional, a self-starter, who proactively pursues action when opportunities present themselves.
- Have proven experience (5+ years) in marketing in a major sports/outdoor brand or FMCG.
- Have a deep knowledge and understanding of the European outdoor industry (with a specific focus on the Spanish region), consumer, and values.
- Fluency in Spanish and English.
- Have the ability to influence key decisions through quantitative and qualitative data that helps drive decisions with excellent verbal, written and visual communication skills.
- Creative thinking, combining out-of-the-box mindset and ability to question the status quo.
- Experience in partnering with multiple stakeholders to define business needs, consumer needs and develop holistic country marketing plans.
- Have skills in crafting and executing demand creation plans and frequently measuring execution and ROI.
- Highly motivated, goal oriented and driven individual who can successfully manage multiple projects with competing deadlines and "get stuff done" across various projects.
What's in it for you?
Be part of iconic lifestyle brands.
Join a multi brand and multi countries organization to drive your career forward.
International and challenging working culture.
On site gym offering health and well-being initiatives.
Discount 50% on all VF brands.
Subsidised canteen as well as breakout areas offering complimentary hot drinks.
Free to Be, Inclusion & Diversity
As a purpose‑led, performance‑driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
Hiring Range
€44.160,00 EUR - €55.200,00 EUR annually
Incentive Potential
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Brand Marketing Manager IBERIA & Emerging Markets & Distributors
#J-18808-Ljbffr