Experteer Overview As an SEM Specialist at Liligo, you drive paid search and metasearch performance for international markets in a fast-paced, data-driven travel environment. You’ll own PPC strategy across Google Ads and Bing, manage a seven-figure budget, and collaborate with data science, product, and content teams to align SEM with growth goals. Expect hands-on optimization, A/B testing, and automation initiatives including Performance Max and AI-driven workflows. This role offers high visibility and the chance to shape performance for a leading travel search engine.Compensaciones / Beneficios - Plan and manage PPC strategies across Google Ads and Bing Ads for multiple international markets (flight, train, car rental) - Own and optimize a seven-figure SEM budget to maximize ROAS - Conduct ongoing optimization: keyword research, ad copy testing, landing page improvements - Monitor and report campaign performance with actionable insights for senior management - Leverage advanced SEM tools and internal data systems for automation and performance gains - Collaborate with Data Science, Product, and Content teams to align SEM with business goals - Stay informed on SEM trends, algorithm changes, and competitor strategies - Drive adoption of Performance Max and other automation;
explore Google Ads Scripts and AI-enabled workflows - Integrate Generative AI tools in daily workflows while complying with AI policiesResponsabilidades - Bachelor’s or Master’s degree in Marketing, Business, Statistics, Economics, or related quantitative field - 2–4 years of hands-on SEM experience, ideally in travel, e-commerce, or high-volume agencies - Expert-level Google Ads and Microsoft Advertising (Bing) proficiency - GA4 analytics proficiency;
experience with Power BI or Tableau a plus;
strong Excel/Sheets skills - Experience with Google Ads Scripts, automated bidding, and feed-based campaigns - Strong tracking knowledge: GTM, conversion pixels, server-side tracking - Proven A/B testing experience for ads, landing pages, and bidding strategies - Multilingual: English required;
French highly valued;
other European languages are a plus - Metasearch knowledge and understanding of price comparison dynamics - Agility and strategic thinking to align SEM with growth and profitability goals - Excellent communication to translate data into insights for cross-functional teamsRequisitos principales - competitive salary and benefits package - Prime Plus membership - flexible benefits - bonuses based on performance - relocation support - Coursera access and learning programs