Description
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Role Overview
The Product & Brand Marketing Manager, International is responsible for leading the development and execution of product and brand marketing strategies across international markets (EMEA, APAC and LATAM regions). This role partners closely with global, regional, and local teams to ensure consistent brand positioning, successful product launches, and strong commercial performance across direct and distributor markets.
The ideal candidate is strategic yet hands-on, data-driven, highly collaborative, and passionate about building strong brands and driving growth at scale.
Key Responsibilities
1. Lead international product launch planning and execution, including go-to-market strategies and launch calendars.
2. Adapt global product strategies to local market needs while maintaining brand consistency.
3. Develop product positioning, messaging, value propositions, and toolkits for international markets (direct and distributor).
4. Partner with global and cross-functional teams to ensure launch readiness and execution excellence.
5. Track post-launch performance and optimise strategies using data and insights.
6. Deliver localised 360° brand and product campaigns across B2B and B2C touchpoints.
7. Guide international markets and distributors on brand standards, campaigns, and best practices.
8. Use KPIs and market insights to improve marketing effectiveness and decision-making.
9. Support pricing, promotions, and commercial programs aligned with business objectives.
10. Enable strong execution through cross-functional collaboration and distributor support.
Key Skills & Capabilities
11. Strong strategic thinking with the ability to execute at pace.
12. Proven experience in product launches and brand building across multiple markets.
13. Highly analytical and comfortable using data to drive decisions.
14. Excellent stakeholder management and communication skills in a matrix organisation.
15. Ability to manage complexity, prioritize effectively, and influence without authority.
16. Passion for innovation, continuous improvement, and customer-centric thinking.
17. Excellent presentation and PowerPoint skills, with the ability to clearly articulate ideas and insights.
Experience & Qualifications
18. 6–8+ years of experience in product marketing, brand marketing, or integrated marketing roles.
19. International or regional marketing experience required; experience with distributor markets is a plus.
20. Beauty, aesthetics, medical device, or consumer health experience preferred.
21. Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
What Success Looks Like
22. Seamless execution of international product launches with strong commercial impact.
23. Consistent and elevated brand presence across international markets.
24. Strong collaboration and alignment with global and local stakeholders.
25. Measurable contribution to revenue growth, brand awareness, and customer engagement.
Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.
Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers.Please no phone calls or emails.