Description
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.
What you'll do as Senior Performance Marketing Manager, B2B at Busuu
1. Own the end to end B2B media engine for Busuu, balancing long term demand generation with precise account based capture. You will orchestrate full funnel media, from building brand salience among global HR leaders to executing high intent performance tactics that drive pipeline velocity.
2. Lead Busuu’s B2B performance marketing strategy, with a focus on LinkedIn ABM, mid funnel consideration channels, and lower funnel Google Ads demand capture.
3. Own paid media strategy and execution, including audience segmentation, account targeting, creative testing, and optimisation, while partnering closely with stakeholders on broader campaign strategy across touchpoints.
4. Develop the measurement framework for LinkedIn ABM and other paid media, defining success across account engagement, lead quality, pipeline contribution, and revenue impact in partnership with Sales and Marketing Ops.
5. What we’re looking for
We’re looking for an experienced performance marketer who is excited to build and scale a sophisticated B2B media engine. We are open to candidates from both B2B and B2C performance marketing backgrounds. If you have strong paid media fundamentals and are excited to apply them to B2B, we would love to hear from you.
You may be a great fit if you have:
6. Strong hands on paid media experience, from either a B2B or B2C background
7. Experience across channels such as Google Ads, paid social, LinkedIn, Meta, YouTube, display, or other performance channels
8. A strong understanding of audience strategy, message testing, campaign optimisation, and funnel performance
9. An analytical, test driven approach, with the ability to turn data and insights into action
10. Experience connecting marketing activity to commercial outcomes, such as leads, pipeline, revenue, acquisition, or growth
11. A collaborative working style, with experience partnering with teams such as Demand Gen, Marketing Ops, Product Marketing, Sales, Creative, Brand, or Analytics
12. Curiosity about B2B marketing, account based strategies, buying committees, and pipeline measurement
13. Experience with B2B, ABM, LinkedIn, HubSpot, or pipeline reporting is valuable, but not essential. More important is your ability to apply strong performance marketing fundamentals in a B2B environment.
14. Identify, test, and scale mid funnel channels that increase consideration and intent among high value audiences.
15. Own and manage Google Ads activity focused on capturing and converting high intent demand.
16. Design and run controlled experiments across channels, with clear methodology, robust measurement, and actionable learning.
17. Develop creative briefs and work closely with creative and copy teams to produce effective assets across audiences, channels, and funnel stages.
18. Be the go to expert internally for B2B performance marketing, providing direction and recommendations across strategy, channels, measurement, and optimisation.
19. Represent B2B performance marketing in cross functional forums and with stakeholders at all levels, including weekly trading meetings and business reviews, partnering closely with the Demand Gen team to align strategy, planning, and performance.
20. Build processes that improve the quality, efficiency, and scalability of campaign execution, testing, reporting, and optimisation.
At Busuu, we want to ensure you have access to some great benefits
21. Our centrally located offices are well equipped with free breakfast, plenty of snacks, and fresh fruit.
22. You get two free lunches per week at the office, with a choice from a wide selection of restaurants in the area.
23. Busuu offers a great private health insurance scheme.
24. There is a dedicated training budget to ensure employees can continue to grow and progress in their careers.
25. We support work life balance through flexible working hours and a hybrid working model.
26. We offer enhanced maternity and paternity leave, depending on location.
27. Staying connected as a team is important to us, so we offer lots of social activities to join, including team lunches, Thursday socials, quarterly team events, and company wide events.
What happens next
We aim to keep the hiring process simple and fast, while making sure Busuu is the right fit for you as much as you are for us.
28. CV application review - We will review your application as quickly as possible.
29. Let’s chat - A quick conversation with our team about your experience and the role.
30. Interview - An interview with the hiring manager.
31. Case study - A live case study interview to showcase your skills.
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether cultural, racial, religious, or otherwise. This means each of us comes to work knowing we have a voice and a safe, judgement free space to speak openly.
If that sounds like the kind of place where you would thrive, we would love to hear from you.