Essity B 256.9 (+3.2 SEK) on 28-Aug-2025 17:
29As part of our Brand Management team the Brand Manager is responsible for the success of the Colhogar brand in Iberia. Reporting to the Iberian Marketing Manager, he/she interacts with the local sales and customer marketing organization to design and implement the brand activities in line with the global and regional guidelines.What You Will Do
Full accountability of brand financials :
P&L, A&P, pricing.Leads annual brand plans
owns brand A&P and defines brand activation touch points in line with global guidance. Responsibility for sufficiency and accuracy of A&P allocation & monitoring. Responsible of marketing local implementation, usage of global material, maximization ofdigital & paid media and directly managing media and communication agencies.Define pricing strategies to maximize profitability for each category, taking into account production costs, perceived value, and competitor pricing, while ensuring market competitiveness.Collaborate on the design, audiovisual production, and execution of promotional campaigns and product launches with branding, marketing, and sales teams, increasing visibility and appeal of product categories while maintaining brand image and customer experience consistency.Oversee the development and launch process of new products with the PD and branding teams, from concept to market introduction, ensuring each launch is effective and well-received.Monitor the performance of each category using specific KPIs, making adjustments as needed, based on continuous data and results analysis. Analyze sell-out and sell-in data to track goals, project results and have brand KPI’s under control. Monthly tracking and leading corrective actions if needed.Coordinate with the Demand planning team for demand forecasting.
Design the annual budget plan for the categories and track monthly leading corrective actions if needed.Who You Are
University degree in Marketing or Business Administration4+ years Marketing/Trade-Marketing with a minimum of 2 years as a Brand Manager. Sales experience is a plus.Good knowledge of FMCG Marketing mix and understanding of international Retail environment.Ability to interact with senior management. Good presentation skills.Analytic & proactive with solution provider mindset.Comfortable in running different projects at the same time, resilient to changes and difficulties.Ability to give feedback, manage and lead agenciesUsed to work with Nielsen data for analysis and recommendationAdvanced usage on Microsoft office package, mainly excel and PowerPointWhat We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
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