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Demand generation & content lead

El Prat de Llobregat
ActioGlobal
De 30.000 € a 50.000 € al año
Publicada el 24 mayo
Descripción

Tasks

Aumente sus posibilidades de conseguir una entrevista leyendo la siguiente descripción general de este puesto antes de presentar su candidatura.
Content Management to generate signals

Own the end-to-end content lifecycle, from creation and review to adaptation and publishing, ensuring every piece is clearly structured, visually aligned with our guidelines, and calibrated to reach and resonate with senior executives.

Collaborate with our design specialist to create increasingly compelling content that provokes more reactions and shares, and in turn more signals.

Incorporate new content formats as needed to reach a broader audience and generate more signals. Collaborate with other ActioGlobal team members to do so.

Signal Management to identify interest

Own and manage all incoming signals from our network, ensuring they are accurately captured, qualified (decision-maker or direct influencer of one?), and routed through the defined signal management system without loss.

Plan and own a clear roadmap to convert each signal into a pipeline.

Conversion hooks to turn signals into first meetings

Own and manage end-to-end the mechanisms that move signal-holders toward a first meeting: digital masterclasses, targeted reports, internal events, and curated content sequences.

Each hook must have a clear intended audience, a clear objective, and a measurable outcome. The goal is always the same: give a CEO or CHRO who has shown initial interest a reason to agree to a first conversation with ActioGlobal.

Event Planning & Management

Identify, prioritize, and secure high-impact event participation opportunities.

Lead conversations and negotiations with potential partners and act as the first point of contact with stakeholders.

Conduct proactive outreach at least quarterly to maximize visibility and anticipation.

Partnerships & Key Forums

Identify and nurture relationships with strategic partners such as business schools, media, and influential forums, and evaluate their potential for generating qualified contacts.

Go beyond initial contact to build collaborative opportunities and maximize high-value alliances.

Track all outreach and ensure consistent follow-up through alternative channels when needed.

MarTech Management

Maintain and update CRM, ensuring contact data is clean, current, and helps the team with actionable insights.

Build and manage landing pages, registration flows, platform integrations, campaigns, and AI-driven automation workflows that connect lead acquisition channels to our nurturing and sales pipeline.

Requirements

5+ years of proven impact in B2B content, external communications, and pipeline generation, with a track record of moving beyond brand awareness into revenue acceleration.

Real experience working alongside sales teams to facilitate lead conversion, and with design teams to turn complex ideas into assets that resonate with senior executives.

Fluency with CRM management, SEO, marketing automation, and landing page tools, not as a user of tools but as a builder of systems.

A data-driven DNA, grounded in real metrics: traffic, pipeline contribution, conversion rates. The ability to translate those metrics into decisions and improvements, not just reports.

Fluency with AI tools applied to content creation, signal detection, and workflow automation. Not as a novelty, but as a daily habit that multiplies the impact of every stage of the work.

A portfolio that demonstrates content which directly influenced sales cycles or pipeline growth.

Proactive, autonomous, and oriented toward work that produces results. Comfortable operating at high speed in a small, demanding environment.

Fluent in English and Spanish; you will interact with top leaders worldwide.

Based in Spain.

Benefits

The opportunity to build experience in a dynamic boutique transformation agency with global reach.

Exposure to an international network of CEOs and executives from leading companies worldwide.

Access to patented models and frameworks on strategy execution, OKRs, high-performance teams, enterprise agility, and the future of work.

Meaningful, high-impact work, shaping how work is done across global organizations.

Clarity on project goals and deliverables from day one.

Competitive salary and benefits, aligned with seniority and experience.

Flexible work location, based in Spain, with hybrid arrangements and occasional short-term client visits worldwide. xpzdshu

Position yourself at the crossroads of change, working with international leaders and teams to transform organizations.

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