**Basic Details**:_Fill the required information about business, unit, location, position, reports to position and date of updation of JD_**:
**Business**
Aditya Birla Capital**Unit**
Aditya Birla Health Insurance**Location**
Mumbai**Poornata Position Number of the job**
**Reports to: Poornata Position Number**
**Poornata Position Title of the job**
Area Manager**Reports to: Poornata Position Title**
Regional Manager**Function**
Sales & Marketing**Reports to: Function**
Sales & Marketing**Department**
Sales - Agency sales**Reports to: Department**
Sales - Agency sales**Designation of the Employee**
Senior Manager**Designation of the Manager**
Senior Chief Manager**Date of writing/updation of JD**
June 2020***:_Write the purpose for which the job exists (in 2-3 lines)_**:
The purpose of this job is ensure achievement of business targets and enhancement of profitability of the assigned area by providing effective leadership, planning resources, identifying & implementing sales strategies, monitoring people performance and market changes and ensuring timely operations support to ensure smooth functioning of the branches.- To ensure delivery of unique consumer value proposition by ensuring enabling framework for the area sales force along with Sales Training, Product, Operations, HR & Distribution, strategy team.**Dimensions**:
- Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job._
**Metric**
**Metric**
**Units**
**FY18**
**FY19**
**FY20**
**Revenue**
GWPRs Mn203040RenewalRs Mn0**Cost**
Claims Ratio%41%51%52%Expense Ratio%324%141%86%Combined Ratio%365%192%138%**Market share (% of business done by Private Insurers)**
Retail%1.30%3.20%6.40%**Team/Span**
**Direct**
Branch ManagerNo.688**Indirect**
FLSNo.608080AdvisorsNo.150020002000**Productivity**
% Active Advisors%20%20%20%Active Advisors/FLSNo.253035NOP/active advisor/MonthNo.1.431.762.11GWP/active advisor/MonthRs.4,3915,7978,643**Job Context & Major Challenges**:Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section**:
**About the Health Insurance Industry -**
While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider ( remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.Market Opportunities - With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as ententions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company.**About the Aditya Birla Health Insurance -**
Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016.- ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless.- ABHI’s unique offer