Job Title: General manager – Southern Europe (Spain)
Location: Ceuta
Reports to: Senior Director – Southern Europe
Flutter SEA: A growth story you can be part of
Flutter is the world’s largest online sports betting and iGaming group, listed on both the London and New York Stock Exchanges. Our Southern Europe & Africa (SEA) region is one of the biggest and fastest growing parts of the business, generating over $2bn in annual revenue, driven by iconic brands like Sisal and PokerStars, rapid expansion into high-growth markets like Turkey, and exciting new acquisitions.
At the heart of this momentum is the Flutter SEA team: a diverse, talented group driving bold growth across the region.
Now, we’re turning up the focus on PokerStars Southern Europe covering Spain, France and Portugal. With over $150m in annual revenue and strong market growth, this is a business with huge potential. To unlock it, we’re shifting to a regionally led, locally focused model with autonomy, ownership and the backing of Flutter’s global scale.
We’re building a new leadership team to shape this next chapter and we’re looking for energised, collaborative, commercially minded leaders to help us set the vision, craft the strategy, and build a winning culture.
Role Overview
Reporting to the Senior Director – Southern Europe, this position will be responsible for the P&L and performance of our Spanish market, overseeing a business that generates more than €100m a year in revenues. Working primarily on the PokerStars brand, you will also oversee operations for our Betfair business in Spain, providing strategic guidance and day‑to‑day decision making as part of their leadership team too. Your day‑to‑day responsibilities will focus on driving commercial performance and improving the customer experience, leading a multi‑vertical team across Customer Value Management, Content and CX, Product and Proposition Development, Customer Care and Compliance. You will also work closely with the Marketing Director for Southern Europe to ensure we have an integrated and credible plan for customer acquisition growth. We’re looking for a dynamic leader with a strong digital background, capable of both thinking strategically and driving short‑term performance targets. You’ll need excellent communication skills, enjoy working in a diverse working environment and be a very effective stakeholder manager.
What You’ll Do
Strategic Leadership & Country Oversight
* Full P&L ownership for PokerStars Spain, setting out clear goals and strategy, in line with our ambitions and targets for the market.
* Develop and implement a credible plan for achieving those goals, covering key business levers around Promotions, Marketing, Customer Operations & Product Development.
* Drive effective resource allocation, balancing adherence to strategy and plan with short-term performance trends and targets.
* Develop a deep and coherent analysis and understanding of the local market and its consumers.
* Foster collaboration between Product, Marketing, Acquisition, CVM, Customer Care, and Compliance teams within the country.
* Oversee the day-to-day running of the Betfair Spain business.
Financial & Performance Management
* Set and monitor financial KPIs, ensuring the country achieves revenue and profitability targets.
* Identify and capitalize on new revenue streams while optimizing existing business lines.
* Enhance efficiency in customer value management (CVM), acquisition, and retention strategies.
* Oversee budgeting, forecasting, and financial planning for the country.
Commercial Planning
* Lay down a commercial plan for all verticals within the market that reconciles to goals and objectives for the market.
* Leverage consumer insight and analytics to build high impact plans to deliver the overall strategy.
* Identify the key initiatives to drive commercial outcomes, create an outcome focused plan and working environment to deliver them.
Content Management
* Oversee content localization and UX/UI efforts, ensuring alignment with business priorities and local market needs.
* Coordinate cross-functional workstreams, enabling consistent, high-impact content and user experiences across regions.
Customer Value Management
* Directly oversee promotional investment plans and execution.
* Build a compelling customer contact strategy for players in the market.
* Closely monitor retention and customer growth KPIs and optimize plans accordingly.
* Create a collaborative and dynamic working culture with key delivery partners across Product, Marketing and Analytics.
Integrated Planning and Delivery with Key Partners
* Work closely with Marketing, Customer Operations and Product teams to ensure we have an integrated plan for the market.
Leadership & Talent Development
* Build and lead a high-performing country leadership team, ensuring strong execution and focus at the local level.
* Develop talent engagement and succession plans to foster leadership growth.
* Champion a culture of collaboration, innovation and accountability across all teams.
Regulatory & Stakeholder Management
* Ensure full compliance with local iGaming regulations and corporate governance policies.
* Build effective relationships with local regulatory bodies, operators, and key external stakeholders.
* Manage relationships with local partners, affiliates, and governmental authorities to support business growth.
* Champion player protection, promote responsible gaming practices, and embed customer wellbeing at the core of our operations.
Market Expansion & Brand Positioning
* Identify new market opportunities within the country, overseeing local go-to-market strategies and customer-centric growth strategies.
What You’ll Bring
Industry Expertise & Market Knowledge
* Extensive leadership experience, ideally as a Director, GM, or similar role within the iGaming industry.
* Experience in managing country-specific operations with a focus on Poker, Sports, and Casino.
Financial & Strategic Acumen
* Strong business acumen, with a proven track record of driving profitability and scaling operations.
* Exceptional analytical and data-driven decision-making skills.
* Ability to develop and execute a comprehensive country strategy that aligns with regional and corporate goals.
Leadership & Communication
* Exceptional people management skills, with experience leading and mentoring senior teams.
* Strong stakeholder management abilities, with the capacity to influence at all levels.
* Excellent negotiation and communication skills in English and the local language.
Flexibility & Compliance
* Experience navigating highly regulated markets and ensuring strict adherence to local laws.
* Ability to travel within the region as required.
What You’ll Get
SEU is where the best of both worlds come together and where compromise isn’t part of the deal. You can grow your career and still catch the sunset. You can lead with impact and still live life on your terms. You can be part of a business that’s bold and energetic yet grounded in two decades of success.
Our Excellent Benefits Package Includes
* Annual bonus
* 30 days annual leave + 14 public holidays
* Working from home allowance (€600/year)
* Private healthcare + pension + long-term disability
* 26 weeks full maternity pay
* €1000 new family member bonus
* Income protection (75%) + life assurance
* Headspace access + €250 wellbeing fund
* Employee sharesave scheme & reward platform
* Christmas and Summer parties
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