Fluidra is looking for a Digital Marketing Lead to join our Global Digital Marketing team in our Sant Cugat (Barcelona) office. If you are looking for hand‐on and strategic experience in a leading company, you are in the right place!Reporting into the Global Web Ops Director (Global), the Digital Marketing Lead is a hands‐on technical role responsible for the creation of a new global capability with the goal to elevate digital marketing excellence.With background in Marketing, Communication, or similar, the role ensures the consistent adoption of best practices, global guidelines, and scalable digital marketing strategies across countries.Define global frameworks for demand generation campaigns (webinars, content syndication, paid media).Align digital marketing with sales pipeline goals and revenue targets.Ensure marketing contributes measurable impact to pipeline creation and acceleration.Content Strategy & Thought LeadershipGuide content marketing for B2B audiences (whitepapers, case studies, blogs, webinars).Support thought leadership initiatives to elevate brand authority.Account-Based Marketing (ABM)Develop global standards for B2B digital marketing campaigns, ABM, lead nurturing, and customer engagement.Guide countries on how to leverage digital channels for personalized account engagement.Data, Analytics & InsightsProvide global insights and benchmarks to help local teams optimize.Oversee integration and governance of marketing technology stack (Braze, SFMC, CRM, analytics tools).Evaluate new tools and innovations for global scalability.Compliance & Data PrivacyEstablish global guidelines for GDPR, CCPA, and other data privacy regulations.Provide training and governance frameworks for local teams.Change Management & TrainingLead enablement programs to upskill country marketing teams.Create training modules, workshops, and certifications for digital marketing excellence.Partner with Sales, Product, and Customer Success to align digital marketing with business priorities.Ensure marketing strategies support the customer lifecycle from acquisition to retention.
Global Digital Marketing, Regional & Country Marketing Teams, Sales and Business DevelopmentProduct & Category Teams, Customer Success, IT / MarTech teams, External agencies and digital partnersMaster's degree from an accredited institution, with degree preferred in Marketing, Communication, Business or similar
7+ years of experience in digital marketing with a strong B2B focus;
Proven experience in global or regional marketing leadership, ideally within a Center of Excellence or similar governance structure.~ Knowledge of advanced analytics, attribution modeling, and marketing ROI measurement.~ Hands‐on expertise with Salesforce Marketing Cloud and Braze (campaign setup, segmentation, personalization, analytics).~ Strong knowledge of B2B marketing strategies: ABM, lead generation, funnel optimization, and content‐driven campaigns.
Ability to balance global standardization with local market flexibility.Ability to work across global, cross‐functional teams.English and Spanish at proficiency level.
Occasional within Europe (10–20%) for workshops, training, and cross‐functional meetings.
Opportunities for professional growth and development in the leading company in its industry.Hybrid work with 3 days at the office in Sant Cugat (Barcelona).Fluidra, a multinational group listed on the Spanish Stock Exchange, is the global leader in the pool and wellness industry. Founded in 1969, Fluidra has long‐standing experience in developing innovative products and services in the global residential and commercial pool market. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry's most recognized and trusted brands: With these combined resources we're able accelerate innovation in critical areas like energy‐efficiency, robotics and the Internet of Things.