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Regional Marketing Director - Central Eastern Europe, Madrid
Company Description: Reporting to the CEE Region GM, AA. No Direct Reports. This position can be based in Poland, Romania, Czech Republic, UK, Spain, France, Germany, Italy, or Greece. The role serves as the main link between Europe & Canada brand leads and Central and Eastern European countries, supporting portfolio prioritization aligned with AA International Marketing and CEE strategies. The individual will be part of the AA CEE Regional Leadership Team, advocating for country marketing needs, ensuring the implementation of Brand and Launch strategies from IMCO, and facilitating access to tools and resources to enhance marketing capabilities. The position may also lead regional projects, new product launches, and planning activities.
Main duties and responsibilitiesCentral and Eastern Europe Portfolio Strategy
* Partner with CEE Regional teams to optimize Brand Plan deployment in line with IMCO strategy.
* Lead regional Brand plan development, including launch excellence, and support countries in tactical planning.
* Ensure country-level marketing execution aligns with regional priorities, with robust strategies and cross-functional tactics.
* Coordinate with Europe & Canada brand teams to address local marketing needs.
Capability Building
* Lead regional marketing community initiatives, fostering innovation, best practices, and process improvements.
* Enhance marketing capabilities across countries, ensuring access to top talent and targeted skill development plans.
* Support in-country marketing teams to improve cross-functional efficiency.
Leadership and Communication Skills
* Demonstrate strong leadership, influencing and collaborating across teams.
* Communicate effectively with Europe & Canada brand leads, international teams, and local markets.
* Advocate for country marketing needs and align them with regional strategies.
Marketing Strategy and Execution
* Extensive knowledge of marketing strategy, brand planning, and launch processes.
* Experience in developing brand and tactical plans, ensuring alignment with regional goals.
* Proficiency in go-to-market and communication strategies.
Capability Building and Talent Development
* Maximize marketing talent and capabilities in all countries.
* Create targeted development plans for marketing professionals.
* Leverage cross-functional efficiencies and foster a culture of innovation.
Qualifications
* Bachelor's degree in marketing, business administration, or related field; Master’s preferred.
* 8-10 years of marketing experience, preferably in pharmaceuticals or healthcare.
* Regional or multicultural experience, with knowledge of Central and Eastern European markets.
* Proven success in brand strategy and launch planning.
Language and Cultural Competence
* Fluent in English; proficiency in regional languages advantageous.
* Cultural sensitivity and effective in diverse environments.
Travel
* Willingness to travel within CEE and internationally as needed.
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