Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions: a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.
We are looking for a Freelance Marketing Performance Analyst to join our team and support the Workforce Solutions Go-to-Market division of our main client, the multinational technology company HP (Hewlett-Packard).
About the role:
* Work model: Remote
* Location: Sant Cugat del Vallès (Barcelona)
* Project’s Length: Temporary collaboration
Main responsibilities:
Reporting to the Manager of the unit, your main tasks will include:
* Marketing Performance Analysis & Strategic Planning
o Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
o Assist in investment planning by conducting impact analyses and delivering data-backed recommendations.
o Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
o Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.
* Performance Measurement Consistency & Advisory
o Serve as a trusted advisor to Market teams, guiding them on reporting and measurement standards.
o Collaborate with Go-to-Market Line of Business leads to ensure transparent communication between Commercial and Market organizations.
o Promote sharing of best practices across markets.
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