HAYS is partnering with a Top global pharmaceutical company operating across multiple countries and leading innovation in human healthcare.
The company has established a Digital & Data Hub in Barcelona to support international, insight-driven initiatives across marketing, medical affairs, and customer intelligence.
We are looking for a Social Media Listening Specialist to join their Digital Performance team, bringing strong expertise in social listening, qualitative insights, and data-driven storytelling within a general and highly regulated environment.
Key Responsibilities:
- Be a part of social media listening strategy projects across Human Pharma products, including market monitoring for upcoming pharmaceutical product launches.
- Translate client briefs into sharp research questions, design taxonomies, Boolean queries, and dashboards.
- Lead end-to-end qualitative reporting, from raw conversation data to executive-ready insight narratives with actionable recommendations.
- Triangulate listening data with multiple sources (SEMrush, Adobe Analytics, CRM, surveys, sales, etc.) to deliver integrated insights.
- Analyze trends, sentiment nuance, and emerging themes relevant to pharma marketing and medical affairs.
- Design and implement AI-powered workflows (LLMs) for qualitative analysis, including theme extraction and summarization, managing hallucination and validation risks.
- Monitor multilingual conversations, with English as the primary reporting language.
- Work closely with regulatory and pharmacovigilance teams to ensure compliant monitoring and reporting.
- Partner with internal teams to optimize workflows and quality standards.
- Support cross-functional projects connecting social insights with SEO, paid media, and marketing strategy.
Required Qualifications
- Solid proven experience in digital marketing or insights, with strong focus on social listening, market research, or consumer insights.
- Hands-on expertise across multiple listening platforms (