Role DescriptionThis is a full-time on-site role
located in San Sebastián de los Reyes (Madrid)
for an
AV Pro Channel specialist
with extensive experience in
product marketing
and
technical knowledge of AV cameras, streaming, and videoconferencing
to develop positioning strategies, create technical and commercial content, and support digital campaign optimization. This role serves as the
bridge between the product, sales and marketing teams
, ensuring that our messaging is clear and effective for our target audience.
Key Requirements for the Role:
1. Product Knowledge:
Experience with
AV cameras, streaming, videoconferencing, or broadcast technologies
.Ability to
explain technical specifications
to non-technical audiences.Understanding technologies -
NDI, Dante- protocols -RTMP, RTSP, FreeD- and familiar with AV interfaces -USB,SDI, HDMI, Fiber-
and software ecosystems.Knowledge of the
professional audiovisual industry
.Experience in
B2B markets
.2. Marketing Skills:
Developing
product positioning strategies
in the market.Crafting
value propositions
for different segments and products.Creating
technical and commercial content
(datasheets, whitepapers, comparisons, case studies).Experience in
B2B marketing
and
inbound marketing strategies
.3. Pricing & Commercial Strategy Analysis:
Researching
competitor pricing
and market trends.Proposing
competitive pricing strategies
based on demand and profit margins.Developing and executing
strategic promotions and discounts
.Optimizing pricing
to enhance conversion rates and sales.4. Analytical & Strategic Skills:
Conducting
market and competitor research
.Analyzing
trends in the audiovisual industry
.Optimizing marketing campaigns
based on data insights.5. Communication & Sales Support Skills:
Training
sales teams
on product specifications.Providing
customer support
for product demos and testing, together with product specialistsCreating
sales materials
tailored to different distribution channels.
Qualifications:
- Bachelor’s Degree in Telecommunications or Electronics.- At least 2 years of experience in a similar role- Strong organizational skills.- Excellent attention to detail.- Strong analytical and customer service skills.- Fluent in Spanish and English, with excellent verbal and written communication abilities.- Skilled at conducting engaging and inspiring product demonstrations.- Strong problem-solving skills.- Ability to work effectively in a team environment.
Company DescriptionLaia transforms meetings and events into unforgettable experiences with advanced audiovisual solutions powered by artificial intelligence. Designed for users seeking professional quality, our solutions deliver crisp images and impeccable sound for video conferences and corporate productions. With features like automatic presenter tracking and seamless integration with platforms such as Zoom, Microsoft Teams, and Google Meet, Laia makes connecting, communicating, and standing out easier than ever.