It is the Device Marketer’s mission to market and sell modern commercial devices and solutions, win the hearts and minds of Microsoft customers, and maximize Windows Server and Office revenue opportunities.
The Device Marketer drives activations of Windows Pro and Education PCs and exceeds/achieves Server and Office SMB revenue through modern marketing tactics in partnership with OEMs through commercial channel partners and with direct enterprise customers.
This role is essential in driving the digital transformation through partners and bringing the modern workplace to life for customers. We need strong regional leaders to drive holistic One Microsoft plans, land our curated collection of hero products, identify new transformative growth opportunities, and regularly represent the voice of our partners, customers, and colleagues. By joining this team, you will play a vital role in the continued growth of the Modern Workplace business, a multi-billion-dollar business.
**Responsibilities**:
**Marketing Planning**
- Defines the GTM strategy for the Device Partner Sales organization (DPS) in Spain and Portugal, in close collaboration with the Sales lead.
- Own the marketing investments for the geography, allocate funding to the growth opportunities and ensure execution.
- Creates, drives, and influences content roadmaps (e.g., product, enablement, recruit, incentives/investments) with partners and internal/external stakeholders based on research and expert-level understanding marketing trends, as well as business, industry, and competitive landscapes.
- Contributes to the investment process by helping to identify, executing on, and scoping new/existing business opportunities to drive strategic impact for Microsoft.
**Marketing Excellence**
- Conducts analyses to measure success metrics of products/projects and ensure strong ROI through marketing plans.
- Identifies trends in partner and competitive data to help assess the impact of a campaign/project, as well as long term needs and risks.
- Changes and adapts partner marketing approach and projects based on feedback and evaluation of data.
- Creates new quantitative marketing models that valuate, prioritize, and target segments, audiences, and programs.
- Ensures privacy, brand, marketing funding, statement of work, store-specific developer policies, and marketing proof of execution compliance of products, processes, and policies are followed across teams and functions.
**Partner Experiences**
- Designs, executes, and localizes end-to-end partner experiences (e.g., digital marketing, visual merchandising, partner events, lead sharing, and demos) by leveraging marketing assets.
- Localize and land the marketing campaigns and resources to drive lead generation through our partner ecosystem that can be leveraged by account teams with our partners based on their marketing capabilities.
- Build the external readiness plan and enablement resources for our partner sales teams to ensure successful capability building around the DPS product stack and how modern endpoints drive growth.
- Drives partner-to-partner collaboration of marketing activities to build impact of partner experiences and solutions/offerings.
**Partner Marketing Management**
- Drives marketing excellence at the DPSS regional execution level.
- Owns/drives trusted senior executive-level partner marketing relationships to work towards mutual business objectives and alignment to partner's priorities to establish trust and credibility.
- Effective communication of marketing messages and product/program incentive changes through and to partners and across communication channels.
- Drives demand generation to build partner co-sell pipeline through solution area sales plays execution and with partner-to-partner.
**Qualifications**:
**Key Experiences**:
- 5+ years sales, marketing, or business development experience, ideally with OEM partners
- Understanding of and passion for the channel and through partner marketing, to ensure our partners can be successful with our product and solutions
- Channel/partner ecosystem experience, track record of working closely with partners
- Digital marketing experience, including data driven analysis
- Strong communication and collaboration skills essential to drive cross-functional success
- Growth mindset to help drive the cloud transformation of the DPS business
- Strategic thinking, ability to define a vision, set goals, objectives, and work across virtual teams and Microsoft organizations to achieve well defined outcomes
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.