At Florazu, we are looking for a B2B Account Manager to help expand our presence in Italy and develop the market in this region. This is a remote freelance position, preferably based in Barcelona, from where you will be responsible for establishing and growing Florazu’s presence.
In this role, you will develop relationships with wholesale buyers, identify commercial opportunities, and manage the full sales cycle—from market prospecting to closing deals, sourcing products, and leading strategic account management. You will actively drive new business through direct outreach, networking, and relationship development, building your own portfolio of clients in the region. The flower trade is a fast-paced environment where commercial judgment, negotiation skills, and strong relationships are key to success.
The role begins with an initial onboarding and training period in close collaboration with the team in Barcelona (remote or on-site). Florazu is an international flower marketplace connecting growers in Latin America and Africa with wholesale buyers across Europe. By combining technology with industry expertise, we streamline international flower trade and support long-term relationships between growers and buyers.
Identify and engage wholesale buyers through proactive outreach, networking, and market research.
Market Expansion: Spot trends, new opportunities, and insights to support Florazu’s growth.
Dynamic Industry: The flower trade moves quickly and requires commercial instinct, relationship management, resilience, and adaptability.
Direct Commercial Impact: Your work directly contributes to sales growth and the expansion of Florazu in new markets.
Market Familiarity: Deep understanding of the Italian market.
Fluency in English (company language) and Italian.
Based in Italy (remote position).
Experience: At least 3 years of experience in B2B sales, account management, or customer-facing roles. Experience working with wholesalers, trading companies, or fresh produce/flower businesses is a plus but not required.
Commercial mindset and relationship-building ability.
Comfortable working with digital tools and platforms.
Independent Professional Collaboration: This role is structured as an independent professional collaboration, offering a high degree of autonomy in managing your market, clients, and schedule.
2,250 base + €100 operational bonus + 10% service pool based on sales contribution.
Commercial Ownership: