At COCUNAT, we don’t just create beauty products — we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.
We’re looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty.
If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact — this is your role.
Your responsibilities
As Press & PR Specialist, you will drive COCUNAT’s earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning.
* Design and execute the global PR and communication strategy together with the Head of Brand.
* Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories.
* Ensure message consistency and strategic alignment across all markets.
* Identify new PR opportunities that strengthen brand authority and differentiation.
Media Relations & Market Presence
* Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms.
* Position COCUNAT in top-tier media through proactive storytelling and strategic pitching.
* Manage ongoing press seeding to keep our products top of mind among editors and prescribers.
* Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.
Agency Management & International Coordination
* Lead and supervise local PR agencies in international markets, ensuring alignment with global strategy.
* Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs.
* Monitor annual PR plans and ensure each market delivers measurable impact.
Product Launches & Storytelling
* Create innovative digital and physical press kits that elevate the perceived value of our launches.
* Write compelling press releases that highlight clinical efficacy in an accessible and engaging way.
* Support product launches with strong editorial angles tailored to each market.
Events & Community Activations
* Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media.
* Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences.
Performance & Budget Control
* Lead monthly and annual clipping reports, consolidating results from all territories.
* Transform media coverage data into strategic insights that justify investment and optimize future actions.
* Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools.
Your profile
* +3 years of experience in communication agencies or in-house PR roles within Beauty or Dermocosmetics.
* Experience managing brands with a strong technical or clinical positioning is highly valued.
* Proven ability to build strong media relationships and secure relevant coverage.
* Strong analytical mindset with experience using clipping and media monitoring tools (Kantar, Launchmetrics, Meltwater or similar).
* Fluent English (C1+). French is a strong plus for direct market management.
* Excellent storytelling and copywriting skills.
* Highly organized, proactive and results-driven.
* Strategic thinker with hands‑on execution capability.
* Passion for the beauty industry and deep understanding of media dynamics.
Why us?
Benefits ⭐
* In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work‑life balance. We really reconcile!!
* You can really make the difference as any good idea can shape the future and the success of the company.
* Excellent Medical insurance.
* Product Discounts.
* Free coffee and chocolate!
* Casual & Pet‑friendly office environment. You can bring your pet to the office every day.
* International environment more than 10 nationalities.
* No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
* Office based in Barcelona city, Sant Gervasi.
* Work in a company that you will be proud of.
* People First: We believe that prioritizing people’s well‑being helps us work better and achieve stronger results.
* Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
* Dynamism: We’re a young startup with a fast‑paced and agile work environment, so you’ll always be engaged in exciting new challenges.
* Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome
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