Senior CRM Manager (Growth & Automations), Barcelona
Client: FREE NOW
Location: Barcelona, Spain
Job Category: Other
EU work permit required: Yes
Job Description:
Location: You can join us either in one of our offices in Hamburg, Berlin, or Barcelona, or work 100% remotely in one of the 11 countries where we have a legal entity.
Your mindset:
* Growth! Data-driven approach to launch and learn
* Done is better than perfect
* Nothing stops you from achieving your goals
Your responsibilities:
* Own the roadmap and development of CRM lifecycle automations across 10+ European markets
* Discover, ideate, and build automatic communications across the passenger lifecycle to improve acquisition, activation, engagement, and CLV
* Own the CRM feedback loop for automations, making data-driven decisions on priorities and impacts, enabling continuous improvement
* Implement and measure A/B testing activities to enhance automation effectiveness and refresh best practices
* Collaborate with Passenger (demand) Product and growth teams to support CRM initiatives and implementations
* Develop special interest topics and projects for the CRM team, introducing best practices and innovative approaches
Your skills:
* 4+ years experience in lifecycle marketing, product, or similar field (preferably in on-demand or platform industry)
* Data-driven approach to campaign analysis, testing, and roadmap development
* Experience managing lifecycle automations from acquisition to reactivation
* Strong project and program management skills
* Effective communication skills and ability to collaborate across functions and levels
* Excellent English skills; additional European languages are a plus
Diversity and inclusion: FREE NOW is committed to being an equal opportunity employer. We value diversity and welcome applicants regardless of race, religion, nationality, gender, gender identity, sexual orientation, disability, or age. Our goal is to be a place where talented people from all backgrounds want to work and grow.
Wellness and work-life balance: We offer flexible working hours, the option to work from home, free drinks and fruit, subsidized gym membership, sabbatical options, and a transparent career growth plan with regular development sessions. We also support learning and development through platforms like Udemy, language classes, and internal trainings.
Additional benefits include: Monthly mobility budget for FREE NOW rides, team events, onboarding days at our HQ in Hamburg, relocation assistance, birthday-off, kudos, and more.
About FREE NOW: FREE NOW is Europe's leading Mobility Super App, offering the largest vehicle choice for consumers across 16 markets and over 170 cities. Backed by BMW Group and Mercedes-Benz Mobility, it aims to make urban mobility more efficient and sustainable.
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