HAYS IT is collaborating with the main company in the pharmaceutical sector, TOP 10 pharma. They create Innovative medicines for people and animals, adding value through innovation for the three business areas human pharmaceuticals, animal health and biopharmaceutical contract manufacturing.
We are looking for a Social Media Listening Analyst to join their SEO and Social Media Listening squad.
Job Responsibilities:
* Execute comprehensive social media listening strategies across all Human Pharma products and support market monitoring for future launches
* Collect briefing from clients and create dashboards for monitoring specific topics
* Utilize social media listening tools (primarily Sprinklr) to monitor patient and HCP conversations across multiple platforms
* Cross-match key insights obtained in this platform with other marketing tools, like SEM Rush and other platforms and data sources
* Analyze social media data to identify trends, sentiment, and insights relevant to pharmaceutical marketing and medical affairs
* Create insightful reports and present findings to diverse stakeholders including marketing teams, medical teams, and customer insights managers
* Translate complex social media listening concepts into easy-to-understand insights with actionable recommendations
* Develop and implement AI-powered analysis projects to enhance data interpretation and reporting capabilities
* Monitor conversations in multiple languages, with English as primary focus and additional languages as needed
* Collaborate with the Social Media Listening coordinator and existing analyst to optimize project workflows
* Work closely with regulatory teams to ensure compliance in social media monitoring and reporting
* Stay up-to-date with the latest developments in social media listening, AI technologies, and pharmaceutical digital marketing trends
* Support cross-functional projects connecting social media insights with SEO, paid media, and broader marketing strategies
Requirements:
* At least 3+ years of hands-on experience in social media listening and analysis, with deep understanding of monitoring tools and methodologies
* Proficiency in social media listening platforms (Sprinklr experience highly preferred)
* Experience in pharmaceutical or healthcare social media monitoring is preferred but not mandatory
* Strong skills in data analysis, interpretation, and report creation, with ability to adapt insights to different stakeholder requirements
* Experience with AI tools and technologies for data analysis and insight generation
* Proven track record in stakeholder management and presenting complex data to diverse audiences
* Experience in digital marketing areas such as SEO, paid media, or marketing strategy is a significant plus
* Ability to work with multilingual social media content and global market insights
* Strong analytical mindset with experience in translating data into actionable business recommendations
* Experience working in the pharmaceutical industry environment and understanding of regulatory considerations
We offer:
* Long term contract with Hays.
* Flexible schedule
* Possibility of homework (1 office day per month) - Location: Barcelona. Launch included – buffet
We are looking for profiles like yours, passionate about digital marketing. If you are interested, register for the offer so we can tell you more about it!