At A88Lab., we help B2B SaaS and tech companies win their market with Go-To-Market (GTM) and Demand Generation programs that actually drive pipeline. That means clear positioning + the right channels + execution that doesn’t waste months.
Search is still a huge channel. But it’s no longer just “rank on Google.”
Buyers are asking ChatGPT / Gemini / Perplexity before they click anything.
So this role is SEO/GEO :
SEO = rankings + traffic that actually converts
GEO = getting your clients into AI answers through clarity, authority, and real distribution
If you’re the type who can build a plan and ship it with a clean workflow (including AI tooling), you’ll like it here.
What youll own
Build and run SEO/GEO strategy end-to-end for B2B SaaS / tech clients
Turn ICP + positioning into topic clusters that pull pipeline, not vanity traffic
Create content systems: briefs, templates, editorial engines, refresh cycles, internal linking
Lead technical SEO: audits, prioritization, coordination with devs, QA, impact tracking
Improve conversion paths: content → landing pages → lead capture → demo flow
GEO execution: entity presence, citations/mentions, structured content, distribution plans
Reporting that’s honest: what moved, why it moved, what we do next
AI-first execution (this matters)
You should be comfortable using AI as a real production tool, not building the strategy for you.
Examples of what we expect you to do:
Build repeatable workflows using AI tools for research, briefs, outlines, updates, internal linking ideas, and content QA
Use prompt systems + checklists so output stays consistent and on-brand
Set up automations where it makes sense (content ops, audits, reporting)
Work with modern AI stacks (e.g., ChatGPT/Claude/Gemini, Perplexity, Notion/Docs workflows, Sheets dashboards, etc.)
Familiarity with MCPs (Model Context Protocol) and how to connect models/tools into reliable workflows is a strong plus (or you’re eager to learn and already experimenting)
Youll be a strong fit if...
Have 4–7+ years hands-on SEO experience (B2B SaaS/tech is a big plus)
You can build and excute strategies from A-Z
You can build processes and take ownership and accountibility
Can run technical SEO (indexing, CWV/performance basics, architecture, canonicals, schema, migrations)
Know how to prioritize: you don’t ship 200 “SEO tasks,” you ship the 10 that matter
Write briefs that make execution easy (and you can give direct feedback)
Think beyond Google rankings: you care about intent, category clarity, conversion, distribution
You’re already exploring GEO (or you’re deep enough in SEO to adapt fast)
Tools
Some of the tools that youll be working with include: GSC, GA4, Claude, MCPs, Semrush, HubSpot, Ahrefs, Screaming Frog. But no limitations.
Work setup:
Remote work
Partner opportunity for the right person (based on performance + long-term fit)