Working at Freudenberg: We will wow your world!
ResponsibilitiesKey ResponsibilitiesSupport the Director Brand to develop and implement the group-wide, integral digital communications strategy on the basis of the existing brand strategyLead the online communication and digital advertising projects – from the Concept to the international roll-out following the customer journeyConsultancy of the local Marketing teams in the adaptation of the digital strategy according to their country-specific needs and productsDevelop global guidelines for web-based marketing (SEO/SEM, marketing database/social media) in order to create unique user experience and optimize salesLead the flexibly- adaptive Content strategy based on the Customer Journey in main marketsAdditional ResponsibilitiesIdentify trends and insights in Digital Brand Mgt.
, and elaborate concepts and proposals how to optimize relevance, brand fit and overall performanceSupport in the planning and execution of local digital Marketing activities, incl.
media planningReview digital agency set up and build networkLead the service providers (from creative digital agency, central SEO agency, to media agencies) and develop and implement local guidelinesOrganisationDirect reporting line: Director Brand and communicationsNumber of direct reports:Interactions (internal & external)BDGBrand and Communication teamE-commerce teamLocal Operations (Countries)AgenciesFreudenberg Corporate and other Freudenberg Business GroupsQualificationsProfessional Experience and EducationDegree in Economics / Business Administration with focus on Marketing, ideally Digital Management, Communication or Media managementMinimum 5 years job experience – with Category insights (FMCG, Non-food) as an advantage – with a proven track record in digital marketing, media management and ideally SEOGood Technical knowledge of all relevant tools for analytics and data managementExperience in supervising outside vendors and agenciesSpecific skills and knowledgeExperienced in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media contentAbility to think in brands, digital trends and the changes of consumersStrong analytical and interpersonal skillsStrong communication skills towards multiple stakeholdersCoordination and project management skillsThe Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion.
Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions Iberica S.L.U.#J-*****-Ljbffr