Trade Marketing & Operations Specialist
Location : Madrid Spain
Scope : Iberia
Pandora is looking for a Trade Marketing & Operations Specialist to join our Marketing team in Madrid.
In this role you will be responsible for the operational execution of the Trade Marketing strategy mainly in Spain ensuring alignment with Pandoras global brand image and guidelines. You will act as the key link between global and local teams translating strategy into action across all points of sale and stakeholders.
WHAT YOU WILL DO
Design and implement local marketing materials
Ensure the in-store execution of Trade Marketing campaigns in close collaboration with Marketing Sales and Merchandising teams.
Oversee the development and orchestration of retail campaigns including the creation of campaign toolkits master files and messaging in line with global guidelines.
Brief the graphic design studio for the production of visual assets.
Propose and implement local initiatives to drive traffic and sales : regional media campaigns store-level activations events etc.
Contribute to the development of the commercial calendar.
Ensure all activations in the Spanish market are legally compliant (e.g. promotions pricing materials activations).
Visual Merchandising guidelines
In collaboration with the VM Specialist adapt global VM guidelines to the Spanish market : coordinate product setup manage photoshoots and develop VM guidelines for Retail and Wholesale partners.
Review and support the correct implementation of local VM guidelines.
Define KPIs to monitor the business effectiveness of VM guidelines and activations.
Sell-in materials
Lead the creation of sell-in tools by gathering needs from the Sales team and aligning with Merchandising and Training teams on final content.
Communication flow
Coordinate with internal teams (Marketing Sales Merchandising) to ensure consistency across all campaigns and initiatives.
Act as the local point of contact with Global HQ and other European markets.
Keep VM and TM databases and store layouts up to date.
Conduct regular store visits to monitor execution.
Manage relationships with external partners and suppliers.
Operational support
Provide regular Trade Marketing and VM reporting.
Support PR and Marketing initiatives such as showroom events and local activations.
Oversee the Trade Marketing implementation for new store openings : store layout planning window setups POS materials and more in collaboration with the Sales team.
MORE ABOUT YOU
35 years of experience in Trade Marketing and Visual Merchandising ideally in a retail environment.
Fluent in Spanish and English (Portuguese is a plus).
Strong command of Microsoft Office especially PowerPoint and Excel; knowledge of Photoshop and InDesign is highly valued.
Strong analytical and copywriting skills with excellent attention to detail.
Highly organised and able to manage multiple projects simultaneously.
Team player with experience working in matrixed organisations.
Quick learner with a strong interest in product knowledge and personal development.
Comfortable presenting and sharing knowledge in an engaging and clear way.
If you see yourself in the position and would like to become a part of Pandoras future please do not hesitate to apply. We look forward to hearing from you!
We process applications on a continuous basis which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site .
ABOUT PANDORA
Pandora is the worldslargestjewellery brandspecialisingin the design crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold inmore than 100 countriesthrough6800 points of sale includingmore than 2700concept stores.
Headquartered in Copenhagen Denmark Pandora employs37000people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue ofDKK 31.7 billion (EUR 4.2 billion) in 2024.
Required Experience :
Unclear Seniority
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full Time
Experience : years
Vacancy : 1
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