Marketing Communication Associate Director
Department: Marketing
Employment Type: Full Time
Location: EMEA-Spain
DescriptionAt Align Technology, we are redefining the future of dentistry. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital scanning and CAD/CAM solutions through iTero® and exocad®, we are transforming smiles and workflows across the globe. Our innovation-first culture and commitment to clinical excellence have made us the world’s leading 3D printing company in the dental space.
As Marketing Communication Associate Director,you will be responsible for the development and execution of all customer and consumer communication campaigns, using all channels and platforms, with a strong focus on digital and social.
Role expectationsThe role will execute the communication schedule for each target segment. Your responsibilities include:
1. Strategic Influence on Brand and Market Position
At Align Technology, the Marketing Communications Associate Director plays a pivotal role in shaping how the brand communicates with dental professionals, patients, and internal stakeholders. This includes:
Driving brand consistency across all channels—digital, print, events, and social media.
Crafting strategic communication plans that align with business objectives and global marketing priorities.
Managing public relations and media outreach, ensuring positive brand perception and timely responses during crises.
2. Business Growth and Revenue Impact
The role is not just about messaging—it directly influences revenue by:
* Executing integrated campaigns that generate leads among orthodontists and general dentists, accelerating adoption of Invisalign® and iTero® solutions.
* Optimizing ROI through data-driven decisions, leveraging analytics to refine acquisition strategies and reduce cost per conversion.
* Supporting strategic partnerships with Dental Service Organizations (DSOs) and group practices, which are critical for scaling Align’s digital platform.
3. Internal Alignment and Change Management
Internally, this role ensures:
* Clear communication during organizational changes, helping employees understand new structures and priorities.
* Development of toolkits and FAQs for managers to cascade consistent messages, which is vital during restructuring or product launches.
* Enhancing employee engagement by bridging gaps between leadership and teams, fostering trust and clarity
4. Customer Engagement and Experience
Externally, the Marketing Communications Manager:
* Builds community engagement through influencer programs and social media strategies.
* Delivers compelling content that educates and inspires dental professionals, strengthening Align’s leadership in digital dentistry.
* Supports omnichannel campaigns to ensure cohesive messaging across all touchpoints, improving customer experience and loyalty
What we're looking forWe seek a visionary leader who thrives in dynamic environments and is passionate about driving innovation in digital dentistry. You will be a strategic thinker with the ability to translate high-level priorities into actionable plans.
* 10+ years of directly related experience with a minimum of 5 years marketing and marketing communications, digital and social media, marketing or communications planning experience
* Bachelor’s degree required, preferably in marketing/business
* Minimum 3+ years of experience with enterprise CRM and multichannel marketing hubs – Salesforce Marketing Cloud preferred
* Strong communication (writing, oral, & presentation) and analytical skills
* Strong project management skills
* Must be able to communicate effectively with internal and external key partners
* Thrives in a fast-paced, high growth global matrix environment
* Able to build effective working relationships with diverse business functions within the region and globally such as Marketing, Sales, Consumer, Finance, IT, Human Resources, Legal, Project Management, etc.
* Marketing experience in the medical device industry preferred
* Fluency in English mandatory
* Fluency in other relevant European languages highly beneficial
This role directly supports Align’s EMEA Marketing Re-Org vision—aligning marketing and commercial activities with company strategy, empowering customer-centric decision-making, and leveraging cutting-edge technologies to deliver transformative solutions.
Complementary Skills
At Align, we value leaders who inspire, innovate, and execute with precision. The ideal candidate will bring:
* A collaborative mindset and ability to work cross-functionally across global teams.
* Analytical acumen to interpret data and drive performance.
* Agility to adapt strategies in a fast-evolving market.
* Passion for advancing clinical excellence and digital transformation.
Join us in shaping the future of dentistry—one smile, one workflow, one innovation at a time. #J-18808-Ljbffr