CRM Manager fluent in English
PageGroup SSC
Responsibilities
CRM Strategy Planning
Collaborate with the Channel Marketing Director and regional marketing teams to define and deliver a CRM strategy aligned to customer retention, engagement, and commercial goals. Partner with the Global CRM Product Team to develop, map, and optimise client and candidate lifecycle journeys and rollout of integral products. Lead audience analysis and segmentation initiatives to ensure effective targeting and personalisation across CRM programmes.
Performance, Reporting Optimisation
Establish and manage a regular reporting cadence, leveraging lead and lag KPIs to measure programme impact and recommend strategic improvements. Analyse CRM campaign performance, identifying opportunities to enhance conversion, engagement, and ROI across Page Executive and Enterprise Solutions CRM program. Conduct ongoing A/B testing to optimise conversion rates, deliverability, and overall CRM performance.
Campaign Management
Create and deploy B2B and B2C CRM campaigns using Salesforce Marketing Cloud, supporting regional marketing teams with effective lead generation, activation, and revenue-driving activities. Manage email marketing operations, including HTML builds, scheduling, automation setup, and triggered journeys within Salesforce Marketing Cloud. Collaborate with regional CRM teams for delivery of key campaigns targeting the core audience. Develop and maintain email templates aligned with brand guidelines and CRM best practices.
Stakeholder Management Collaboration
Manage end-to-end campaign execution, collaborating closely with Creative Services, Content, Digital, and local Marketing Managers to ensure smooth delivery and alignment with strategic objectives. Act as an internal champion for CRM excellence – educating the organisation on emerging trends, evolving best practices, and platform capabilities within email and marketing automation.
Qualifications
- 4+ years of experience in email marketing and/or CRM campaign implementation and management.
- Superior project management skills and strategic thinking.
- Proficiency in Salesforce Marketing Cloud or other email tools, with hands‑on experience in building and optimising journeys.
- Experience with Jira or other project management tools.
- Experience with Tableau, Power BI or other reporting tools.
- Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data.
- Experience working with segmentation and email marketing platforms.
- Knowledge of data privacy/GDPR.
- High level of motivation and initiative, the ability to motivate the team and to anticipate company needs.
- Experience working in an international multi‑brand company with multiple stakeholders is advantageous.
Benefits
- Competitive salary aligned with your experience.
- Permanent, full‑time contract.
- Meal vouchers.
- Private health insurance.
- Life Insurance.
- Hybrid working model (2 days of home office/week).
- Multicultural environment.
- Training and internal development opportunities.
- A vibrant and dynamic international workplace located in Barcelona.
Required Tools & Technologies
- Salesforce Marketing Cloud
- Jira
- Tableau
- Power BI
- HTML
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