SEO Specialist
Luxury Addiction & Mental Health Recovery (International)
About the Role
We are seeking an experienced SEO Specialist to lead and execute organic growth strategies for Oasis Premium Recovery and Sea Recovery Centre — two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients.
This role focuses on high-value, intent-driven medical SEO, not volume traffic. The goal is to increase qualified enquiries, brand authority, and top-page visibility for competitive rehab and mental health keywords across English-speaking and international markets.
Key Objectives
* Increase organic visibility for high-intent rehab, addiction, and mental health keywords
* Improve ranking positions for luxury, private, and location-based search terms
* Drive qualified leads, not generic traffic
* Build long-term domain authority and trust in a regulated healthcare niche
Core Responsibilities
1. SEO Strategy & Planning
* Develop and execute a comprehensive SEO strategy for both brands
* Identify high-value keywords (transactional, long-tail, location-based)
* Prioritize keywords by commercial intent, competition, and ROI
* Build keyword clusters for:
* Addiction treatment (alcohol, drugs, behavioural)
* Mental health & burnout
* Luxury / private rehab
* Spain, Marbella, Costa del Sol, Europe, international searches
2. On-Page SEO Optimization
* Optimize:
* Page titles, meta descriptions
* Headings (H1–H3)
* Internal linking structure
* Content hierarchy and topical relevance
* Ensure each service page targets one primary keyword cluster
* Improve conversion-oriented SEO (content that ranks and converts)
* To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary
3. Content SEO & Editorial Direction
* Create SEO briefs for:
* Service pages
* Condition-specific landing pages
* Blog / educational content
* FAQs and evergreen resources
* Identify content gaps vs competitors
* Optimize existing content for:
* Search intent alignment
* Featured snippets
* E-E-A-T (Experience, Expertise, Authority, Trust)
4. Technical SEO
* Perform regular technical audits:
* Crawlability & indexation
* Site speed & Core Web Vitals
* Duplicate content
* Canonicals, redirects, broken links
* Work with developers / CMS (WordPress) to implement fixes
* Ensure SEO-safe handling of:
* Location pages
* Legal disclaimers
* Medical compliance requirements
5. Off-Page SEO & Authority Building
* Develop and execute a white-hat link-building strategy
* Secure backlinks from:
* Health & wellness publications
* Rehab and medical directories
* High-authority lifestyle magazines and luxury platforms
* Support PR-driven SEO initiatives
* Monitor backlink profile health and remove toxic links if needed
6. Local & International SEO
* Optimize for local SEO where appropriate (Spain, Costa del Sol, Marbella)
* Support Google Business Profile optimization (where compliant)
* Implement international SEO best practices:
* Market-specific keyword targeting
* Search intent differences (UK / US / EU)
* Improve visibility for "near me" and location-based queries where possible
7. Analytics, Reporting & KPIs
* Track and report on:
* Keyword rankings
* Organic traffic quality
* Conversions and enquiries from organic search
* Use tools such as:
* Google Search Console
* Google Analytics
* Ahrefs / SEMrush / similar
* Provide clear, business-focused reports, not vanity metrics
* Translate SEO performance into lead quality and revenue impact
Required Experience & Skills
Must-Have
* Proven SEO experience in healthcare, rehab, wellness, or YMYL niches
* Strong understanding of medical SEO & compliance sensitivity
* Experience ranking competitive, high-value keywords
* Excellent knowledge of:
* On-page SEO
* Technical SEO
* Content SEO
* Link building
* Experience with WordPress and Shopify-based websites, ability to change content and improve usability/readability
* Analytical mindset with business focus
Nice-to-Have (Strong Advantage)
* Experience with luxury brands or HNWI services
* International SEO experience (UK / US / EU markets)
* Understanding of rehab, addiction, or mental health terminology
* CRO knowledge (SEO → enquiry optimization)
* Experience working alongside PPC / performance teams
Mindset We're Looking For
* Strategic, not mechanical
* Focused on quality leads, not traffic volume
* Comfortable working in a regulated, trust-based niche
* Detail-oriented and data-driven
* Able to think long-term about authority and brand reputation