Join to apply for theBrand Retail Design Team Leadrole atPhilip Morris International .One clear purpose — to deliver a smoke‑free future.Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke‑free future.With huge change, comes huge opportunity. Wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.Introducing smoke‑free products shifts the focus of our entire business. We’re moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced‑risk products.Purpose Of The Job Lead the Brand Retail Visibility calendar aligning Multi‑category campaigns with the Brand Marketing activities and ensuring a consistent and impactful deployment in all Brand Retail Touchpoints (Boutiques, Mini Boutiques Tobacconist) & 3rd Party Islands). Lead the Brand Retail and design team to turn Brand Retail touchpoints into the real Home of IQOS, hosting Veev and Zyn, by designing the perfect Consumer Journey ensuring quality acquisition and fostering retention. Supervise layout and furniture design in boutiques in collaboration with global teams, respecting guidelines, ensuring an optimized consumer journey, designing multi‑category planograms and analyze different metrics to improve the brand retail environments.Key ResponsibilitiesGlobal Visibility campaigns and product global launch: Lead the Brand Retail Visibility calendar aligning Multi‑category VM campaigns with Brand Marketing activities and ensuring a consistent and impactful deployment in all Brand Retail Touchpoints. Create and implement visual merchandising displays in accordance with brand and store guidelines when we have new product launch. Ensure the team makes the correct adaptations of Campaigns KV and Store Activations follow global visual merchandising & retail guidelines and are aligned with Brand and Legal local teams. Implement all the planograms, visual campaign and communication initiatives on‑time managing logistics shipments from the storehouse to the stores.Brand Retail Experience: Turn BR touchpoints into the real Home of IQOS, hosting Veev and Zyn, by designing the perfect Consumer Journey for Launch Units ensuring quality acquisition and fostering retention. Design elevated and unique services creating a premium and memorable purchasing experience with the consumer at the center of the proposed initiatives. Develop new formats, communication supports and digital tools turning the BR into the most experiential and innovative channel.Local Campaigns, Consumer moments and activation: Lead the design of consumer moments and local Multi‑category campaigns in‑store, aligned with the brand marketing concept. Lead and design window concepts following global direction, and in‑store displays in collaboration with Store Operations, to ultimately increase sales. Communicate and collaborate with cross‑functional partners for all creative needs, including merchandising and marketing materials. Support the showcasing and KV display installation for events.New Openings (Mini Boutique implemented in Tobacconist): Lead Layout and furniture design in each mini boutique (Installations in Tobacconist) adapting to B2B negotiation ensuring an optimized Consumer Journey. Create renders and technical drawings of each MB for internal approval. Lead and collaborate with production and installation including local architect and GC management.New Openings (Boutiques and Islands): Lead layout and furniture design in boutiques in collaboration with global teams, respecting OC guidelines and ensuring an optimized consumer journey. Create the 360° opening concept for boutique openings and collaborate with all involved teams to ensure a consistent and impactful opening communication plan. Lead and implement local touch design aligned with the GC and the Opening Manager. Design Multi‑category VM planograms per store, ensuring best‑in‑class execution through regular training for frontliners and follow‑up field visits. Lead layout and furniture design in islands, adapting to market needs while ensuring compliance with global guidelines and an optimized consumer journey. Create renders of each island for internal approval and lead the 360° installation and production of each island.Strategic and Analytics: Analyze brand retail environment layouts and propose improvements to enhance POS performance. Create metric reports to ensure each campaign is successful with the KPIs (sales, footfall, NPS). Generate implementation reports with real‑time store photos and KPIs, always providing final constructive feedback and recommendations. Build successful relationships with the store and operations team to ensure the effective implementation of each campaign. Ensure each campaign and opening aligns with the budget.Required SkillsEnglish level: C1 or above (Business level)Spanish level: NativeIllustratorPhotoshopInterior Design SkillsAutocadExperience & EducationUniversity Degree: Marketing, Architecture, Design or similar+8–10 years with strong architectural backgroundWhat We OfferSeize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a general business – our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: to deliver a smoke‑free future.We are firmly committed to diversity and inclusion. For this reason, we have established a partnership with Fundación Randstad, an organization specialized in training and labor inclusion for people with disabilities. This collaboration enables us to strengthen our diversity, equity and inclusion policy and enrich our team with the talent and unique perspective of people with different abilities.Please apply by November 28th.#J-18808-Ljbffr