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Descripción de la empresa
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Descripción del puesto
Buscamos un/a Business Intelligence Manager para liderar la gestión y desarrollo del ecosistema de análisis de campañas publicitarias de un reconocido banco internacional.
Su responsabilidad principal será asegurar la integración efectiva de datos multicanal, la generación de insights de valor, y la entrega de reportes fiables y accionables a nivel global y local.
El/la candidato/a ideal tendrá experiencia liderando proyectos de Business Intelligence, una sólida comprensión del entorno de medios digitales y tradicionales, y habilidades excepcionales de coordinación y comunicación con equipos distribuidos internacionalmente. Reportará directamente al/la Director/A del proyecto, actuando como
nexo entre el área técnica, el negocio y el cliente.
Responsabilidades
Coordinar la integración y estandarización de datos provenientes de múltiples
plataformas publicitarias (digitales y tradicionales) y distintos países.
* Creación, supervisión, mantenimiento y mejora continua de dashboards y reportes interactivos en Power BI.
* Garantizar la alineación de los entregables con los objetivos estratégicos y operativos del cliente.
* Definir, revisar y optimizar KPIs relevantes para el seguimiento de campañas en medios.
* Establecer procesos de validación de datos que aseguren su integridad, consistencia y actualización periódica.
* Colaborar estrechamente con stakeholders internos (técnicos, analíticos y de negocio) y externos (agencias de medios, consultoras, clientes finales).
* Gestionar el backlog de requerimientos y coordinar la planificación del equipo técnico (data engineers, data analysts).
* Proponer e implementar mejoras en las arquitecturas de análisis y visualización de datos.
* Asegurar el cumplimiento de políticas de privacidad, protección de datos y estándares regulatorios aplicables.
Cualificaciones
Formación y Experiencia
* Titulación universitaria en Ingeniería, Estadística, Marketing, Publicidad, Informática o similar.
* Experiencia demostrable (mínimo 3-5 años) en posiciones de coordinación de BI o analítica avanzada, idealmente en entornos de medios, publicidad o marketing digital.
* Experiencia gestionando proyectos en entornos multinacionales y multiculturales.
Conocimientos Técnicos
* Dominio de Microsoft Power BI: modelado, DAX, diseño de dashboards, gestión de espacios de trabajo.
* Experiencia con bases de datos y modelado en SQL Server y/o entornos cloud (preferentemente Azure).
* Conocimiento avanzado de plataformas de medios como Campaign Manager 360, DV360, Facebook Ads, Google Ads, Xandr, entre otras.
* Familiaridad con herramientas ETL y procesos de data ingestion (por ejemplo, Supermetrics, Azure Data Factory, etc.).
Otras Habilidades
* Capacidad de liderazgo, organización y coordinación de equipos multidisciplinares.
* Enfoque estratégico orientado a resultados y toma de decisiones basada en datos.
* Alta capacidad de comunicación, negociación y presentación de insights a audiencias no técnicas.
* Nivel de inglés avanzado (mínimo C1), tanto oral como escrito.
Se Valorará Adicionalmente
* Certificaciones en Power BI, Azure o plataformas de medios digitales.
* Conocimientos de herramientas de automatización y reporting (Power Automate,
Python, etc.).
* Experiencia previa en agencias de medios, consultoras de marketing o empresas del sector financiero.
Información adicional
Why join us? Because we offer reasons such as:
* Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
* Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
* Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
* ️ Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
* Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
* Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
* Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
* Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
* ️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
* Ommm! Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit!
We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!
Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Research, Analyst, and Information Technology
* Industries
Advertising Services
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