Paid Media Specialist (Agency Experience) Please attach your ENGLISH resume to be considered Proficiency / Bilingual in English is a MUST Bucksense seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation! Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team!
Responsibilities
* Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals
* Be responsible for the supervision of the channel's digital marketing budget, supervising, and tracking its performance (KPIs, ROI)
* Define and develop a full-funnel demand generation and acquisition marketing strategy
* When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out A / B tests, implement, track the performance, and iterate the process
* Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing
* Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings
Qualifications
* BS / MS degree in marketing, communications, or a related field
* 3-5 years of experience in a marketing role, working for a marketing agency will be a PLUS, with a focus on online advertising or lead generation and being responsible for the digital marketing budget
* Deep knowledge of paid acquisition channels
* Highly creative with experience in identifying target audiences
* Proficiency in English is a MUST
* Solid understanding of the majority of the following: Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Ads, YouTube, Instagram ads
* Desired skills: Google Tag Manager, Data Studio, Zoho Analytics MUST HAVE: LEAD GENERATION experience Practical Hands-on (updated with latest industry trends) on Google ads / Meta campaigns. Able to do the entire process from campaign planning to optimization Solid understanding of tracking concept Deep knowledge of all the metrics and dimensions Data analysis and data analytics (GA4) Solid understanding of tracking Expertise using Google Tag Manager Expertise using data visualization tools like Looker Studio Proficiency / Bilingual in English is a MUST
What do we offer?
* Remote working with the option of working from the office on the days you need
* Indefinite contract
* Work with international clients and colleagues
* Career growth in a constant learning environment
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