At LAAGAM, we are looking for an ECOMMERCE & DIGITAL SPECIALIST to help take our online channel to the next level—managing our website from an aesthetic, operational, and business perspective.
This person should possess a strong aesthetic sensibility to faithfully convey the brand through digital platforms, along with the ability to independently execute the tasks required to support the growth of our e-commerce. A creative passion for fashion combined with an analytical business mindset is essential.
RESPONSABILITIES
- E-commerce management: leading online store operations via Shopify, ensuring a seamless user experience.
1. Product management: content, descriptions, sizing
2. Digital Visual Merchandising
3. Landing pages creation
4. Homepage management
5. Update policies and info pages
6. Translations and localizations
7. Alignment with brand strategy
8. Alignment with commercial calendar
- Digital Brand Strategy: Enhance brand awareness in the digital space and drive website traffic through multi-channel execution and targeted social media ad campaigns.
1. Maximize the efforts of marketing team to increase organic reach
2. Manage the ad budgets, campaigns and creativities with the performance agency
- Conversion rate optimization: implement continuous testing and optimizations to enhance the performance of the digital sales channels, applying Growth Marketing methodologies.
1. Created design and user experience improvements
2. Coordinate and manage external tech team
- Data analytics: key performance indicators (KPIs) to track performance, measure success, and ensure alignment with business objectives
1. Product performance
2. Acquisition channels
3. Geographic expansion
- Coordinate with creative teams to produce impactful ad creatives and copy, ensuring consistency with campaign goals and brand identity.
- Oversee and manage relationships with external agencies, ensuring seamless collaboration and execution of marketing strategies.
QUALIFICATIONS
* Expert use of Shopify
* Notions of Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, and FIGMA
* Knowledge of UX/UI and CRO principles
* Experience with Meta Business Manager and Google Analytics
* Strong aesthetic sensibility and attention to detail
* High level of communicative Spanish and English
* Native to social media and internet culture
* Strong attention to detail and ability to meet deadlines
* Organized, efficient and proactive
* Copywriting and email marketing experience a plus
WE OFFER:
* A young, fast-growing company culture with an international outlook
* Responsibility and autonomy
* Shape the brand alongside the marketing team
* Flexible hours and the possibility of partial remote work
* €24.000 gross annual salary