VML The Cocktail is a creative transformation company that combines creativity, design, technology, and data to build products, brands, services, and businesses that connect with people.
Responsibilities
* Build, grow, and energize brand communities across digital platforms and international markets.
* Continuously monitor conversations and proactively respond to user comments, messages, and questions in real time, maintaining each brand’s voice and tone.
* Write and adapt copy, messaging, and responses based on each platform, ensuring consistent and effective communication for international audiences.
* Identify potential crisis situations within community conversations and manage them swiftly and effectively.
* Identify trends, insights, and community needs and share them with internal teams to improve content and marketing strategies.
* Collaborate closely with marketing, creative, data, and customer care teams to ensure a unified and consistent communication strategy.
* Foster active listening, proactive interactions, and drive the creation of a solid, engaged community.
* Experience with social care management through CRM platforms is highly valued.
Requirements
* At least 1‑3 years of proven experience as a Community Manager, managing digital brand communities.
* High level of English and Dutch (bilingual or native), with a demonstrated ability to communicate fluently, naturally, and effectively. Proficiency in other languages is a plus.
* Prior experience managing social media accounts within the automotive sector is highly valued.
* Deep knowledge of major social media networks (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, etc.) and the unique interaction dynamics of each.
* Excellent written and verbal communication skills, with an empathetic, friendly, and professional style.
* Proactive profile with strong listening skills, problem‑solving abilities, and experience managing sensitive situations online.
* Ability to interpret engagement metrics and extract relevant insights regarding community behavior.
* Passion for digital culture, the creator ecosystem, and the latest social media platform innovations.
Benefits of Working at VML The Cocktail
* Flexible working hours
* 25 days of annual leave plus Christmas Eve and New Year’s Eve off plus 2 extra days during Easter
* Hybrid model – offices located in Madrid center
* Personalized career path and continuous training opportunities
* No dress code – come to work as you are
* Exclusive discounts and dedicated time for personal and professional growth
* Access to Cobee – flexible benefits platform
* Maternity support initiatives and strong equality and diversity policies
Equal Opportunity Statement
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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