Globant GUT is Globant’s creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.
We are looking for a CRM & Automation Analyst with strong expertise in Braze and a strategic mindset to design, execute, and optimize large-scale automated communication programs.
Analyze behavioral, engagement, and conversion data to generate actionable insights and identify opportunities for improvement.
Define and manage advanced audience segmentation and personalization logic (attributes, events, Liquid tags, Connected Content).
Collaborate closely with strategy, data, creative, and tech teams to develop and execute integrated CRM campaigns & strategies.
Implement A/B testing and preferred-channel tests to optimize performance and user experience.
Produce performance reports and insights to guide decision-making and demonstrate impact.
Ability to translate data into effective personalization strategies.
Constant curiosity about emerging CRM, automation, and customer experience trends.
2–5 years of experience in CRM, marketing automation, or lifecycle marketing roles.
~ Proven hands-on experience with Braze (Canvas setup, segmentation, Liquid, Connected Content, metrics).
~ Strong understanding of database segmentation, personalization, and reporting.
~ Intermediate knowledge of HTML and email template editing.
~ Intermediate to advanced proficiency in Excel or Google Sheets, and familiarity with reporting tools (Looker, Data Studio, Tableau, etc.).
~ Intermediate to advanced English level (B2 or higher).
Experience with other CRM platforms (Salesforce Marketing Cloud, HubSpot, Selligent, Klaviyo, etc.).
Basic understanding of SQL or Customer Data Platforms (CDP).
Experience working on global or multi-market projects .