Job Summary The Clinical Marketing Specialist – Blood Gas develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Blood Gas portfolio in Iberia.Working closely with the Product Manager and aligned with General/SBU Medical Affairs, the role converts clinical data, realworld insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility.In absence of a dedicated Blood Gas Clinical Specialist or local Medical function, the role covers selected applicationrelated and clinical educational activities within approved claims.It also collaborates with the PBM Clinical Specialist to leverage synergies across shared clinical pathways and reinforce the clinical value communication of the Acute Care Diagnostics portfolio.Key Accountabilities1. Clinical Value & EvidenceBased Marketing Develop local clinical value propositions based on published evidence, product performance, clinical studies, and realworld practice.Translate complex clinical information into clear, compliant, and customerrelevant value messages aligned with Product Management strategy.Connect Blood Gas testing to clinical decisionmaking, patient outcomes, workflow efficiency, and economic impact to support valuebased selling.2. Clinical Content & Marketing Tools Develop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication.Ensure consistency of clinical messaging across all Blood Gas customerfacing channels.Provide evidencebased input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation.3. Sales Enablement & Clinical Support Equip Sales and Service teams with uptodate clinical arguments, tools, and training to confidently address Blood Gasrelated questions on clinical use and interpret