We are seeking a dynamic and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing strategic marketing plans to drive product awareness, demand, and adoption for Orbik products and services. You will collaborate closely with our product and sales teams to ensure successful product launches and ongoing marketing campaigns.
Responsibilities:
* Work closely with product management and the marketing team to develop positioning and messaging that resonates with our buyer personas.
* Assess the effectiveness of marketing programs and report necessary changes.
* Create a digital sales channel, build a robust sales funnel through content, social media, SEO, search engine ads, etc.
* Plan and execute events.
* Coordinate product launches and implement improvements for existing products.
* Support the creation of whitepapers and documentation for sales and marketing using tools such as Canva.
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