Job Summary
We are looking for a highly skilled Offline Marketing Manager to drive brand promotion through strategic offline initiatives. This role requires expertise in organizing exhibitions, developing in-store marketing campaigns, and crafting comprehensive offline marketing strategies. The ideal candidate will have strong organizational skills, creativity, and a results-driven mindset.
Key Responsibilities
* Plan, organize, and execute exhibitions and offline events to attract potential customers and enhance brand visibility.
* Develop and implement in-store marketing strategies, including the creation of POS materials (banners, stands, promotional displays).
* Work closely with cross-functional teams to ensure offline marketing aligns with overall brand strategy.
* Manage relationships with vendors, event organizers, and external partners.
* Analyze the effectiveness of offline campaigns and optimize future activities accordingly.
RequirementsMandatory:
* Proven experience in organizing exhibitions and trade shows, with a strong focus on attracting clients.
* Experience in developing visual concepts for in-store product promotion, including the creation of POS materials, banners, and stands.
* Bachelor’s degree in Marketing or a related field.
* Minimum of 3 years of experience in offline marketing.
* Strong organizational and project management skills.
* Fluent English proficiency.
Desired:
* Experience in negotiating sponsorship deals for offline events.
* Knowledge of consumer behavior and trends in offline retail marketing.
* Familiarity with marketing analytics tools to measure the effectiveness of offline campaigns.
* Previous experience working with luxury or premium brands in offline marketing.
* Proficiency in Spanish and/or other EU languages is a plus.
* Experience in managing marketing budgets and cost optimization for offline campaigns.
* Strong creative skills with the ability to design or oversee visual marketing materials.
* Familiarity with digital marketing tools and an understanding of how offline and online marketing strategies complement each other.
Other:
* Location: Spain (preferable) or any EU country.
* Willingness to travel across the EU when required.
What We Offer
* Opportunity to work in an international environment.
* A dynamic role with diverse offline marketing activities.
* Competitive compensation and benefits.
If you are passionate about offline marketing and meet the mandatory requirements, we encourage you to apply!
#J-18808-Ljbffr