The Genesis HTA PhilosophyAt Genesis HTA, we don't sell products; we engineer the experience.We are a "Small Giant"- a company that chooses to be the absolute best rather than simply the biggest.We operate on the EOS (Traction) framework, utilizing modern ERP platforms (Odoo) to manage a complex, high-touch B2B ecosystem.As our veteran sales leader prepares for a transition in ****, we are looking for a new member to join our leadership tribe.We aren't looking for a traditional Sales Manager.We are looking for aLead Business Growth.Location:South Europe / Hybrid(While this job is posted in Spain, it is open to candidates located anywhere in South Europe)Reporting to: Managing DirectorThe MissionYour mandate is to orchestrate a growing ecosystem of over 500 elite B2B partners.You will build and scale our Go-To-Market strategy across three intersecting areas:Channels: Growing our incumbent integrators, onboarding new "Smart Sparkies" (green-tech/electrical newcomers), and collaborating with high-end architects.Categories: Expanding beyond high-end AV into outdoor tech, architectural lighting, and easy-to-install smart home solutions.Modes: Combining high-touch field sales with proactive inside sales and frictionless e-commerce.What You Will DoBuild and Coach: Mentor our sales force to become complexity navigators and trusted advisors to our partners.Implement the Code: Systematically apply best practices from "Cracking the Sales Management Code" to build a disciplined, data-driven sales engine.Drive the Vision: Use the EOS framework to set 90-day Rocks and implement standard operating procedures for all customer interactions.Maximise CLTV: Use data and our Odoo platform to ensure we are capturing the long-term Customer Lifetime Value of every partnership.Who You AreYou do not need to come from the traditional Audio/Video industry, but you must have a passion for technology, light, and architectural design.You are a builder and a systems-thinker who has successfully sc