PbRole Overview /b /p pThe EMEA Communications Manager plays a critical leadership role in accelerating regional growth by combining with best-in-class growth marketing execution. This role is responsible for translating commercial and product priorities into coherent, impactful communication and go-to-market plans across the region. /p pThe EMEA Communications Manager is responsible for developing and executing internal and external communication strategies that support the company’s business objectives, brand positioning, and stakeholder engagement. The role ensures consistent, clear, and effective messaging across all channels and regions. /p pThe successful candidate will be an empathetic and highly effective facilitator/communicator, able to collaborate closely with Commercial Directors and Product Managers. Listen actively to stakeholders, convert commercial objectives into structured marketing and communication plans, and constructively challenge assumptions and activities where appropriate (e.g., evaluating the relevance and ROI of event participation and sponsorships, and helping define focus areas for key events) ensuring that marketing initiatives effectively support agreed strategic objectives. /p pAs a good mediator he/she has to translate all regional/cluster ideas and goals into one coordinated Planasa communication strategy and marketing execution as a part of the company’s overall priorities. /p pThis position involve managing strategy and team members, often acting as a bridge between senior directors and staff specialists, a key enabler of the company’s mid- to long-term growth plans across the EMEA region. /ppbKey Responsibilities /b /ppb1. Strategy facilitator /b /pullipSupport the business owners in defining and documenting their strategies, focusing on: /pullip‘Where to Grow’ and ‘How to Win’ /p /lilipConvert commercial objectives into bstructured marketing /b and communicationb plans /b /p /li /ul /lilipSupport the bexpansion of Planasa /b across EMEA aligned with global strategic objectives /p /lilipFacilitate the design of the bcompany strategy and Mid-Long Term Plan (MLTP) /b for EMEA /p /li /ulpb2. Communication /b /pp· Develop and implement an bEMEA communication strategy /b aligned with corporate and commercial priorities. /pp· Manageb internal communications /b in close collaboration with the internal communication department to ensure employees are informed, engaged, and aligned with company objectives. /pp· Oversee bexternal communications, /b including corporate messaging, web site, press releases, (social) media and media relations /pp· Ensure bbrand consistency /b across all communication materials and channels. /pp· Collaborate closely with Sales, Product Management, RD, HR, and Leadership teams to translate business goals into clear communication plans. /pp· Manage communication related to key initiatives, launches and events. /pp· Act as a trusted advisor to senior leadership on communication topics and messaging. /ppb3. Events Management /b /ppbEvent Strategy Execution /b /pullipDefine and lead the EMEA events strategy as a core component of the growth marketing and communication plan /p /lilipPlan, promote, and execute together with the marketing team to determine the best outcome: /pullipbShowrooms /b /p /lilipbOpen Days /b (Meet Greet, Genetic platforms, …) /p /lilipbTrade Shows /b /p /li /ul /lilipTransform events into strategic communication and demand-generation assets, aligned with brand positioning and sales priorities /p /li /ulpbEvent Portfolio Governance /b /pullipEvaluate and classify events as bstrategic /b, btactical /b, or bdispensable /b based on impact, ROI, and alignment with business priorities /p /lilipEstablish and deploy bglobal event protocols /b to ensure consistency, scalability, and operational efficiency across the region /p /lilipContinuously optimize the event portfolio using performance data and feedback /p /li /ulpbCoordination Stakeholder Management /b /pullipGuide the bThe communication and Marketing specialists /b, overseeing end-to-end delivery and ensuring cross-functional alignment with Sales, Product, and Communications /p /lilipManage agencies, suppliers, and internal teams to deliver high-quality experiences /p /li /ulpb4. MA Integration Business Transformation /b /pullipAct as mediator, aligning teams, processes, and culture to support growth post acquisition consistency where possible (eg joint participation of fairs, events,..) /p /lilipSupport the integration process of newly acquired companies (e.g., ABZ, ABB, and future acquisitions) within EMEA /p /li /ulpbRequired academic training /b /pullipMaster degree in Marketing, International Business Management or Communications /p /li /ulpbRequired Work Experience /b /pullipSenior experience in Marketing communication roles (+/-10 years) within an EMEA context, ideally in agriculture or food /p /lilipProven track record in cross-functional leadership, strategic planning /p /lilipStrong expertise in event-led growth and field marketing /p /lilipExecutive-level communication and stakeholder management capabilities /p /lilipBe ´in love´ with Agriculture /p /li /ulpbOther desired requirements /b /ppbKey Competencies /b /pullipGood listening combined with execution excellence /p /lilipAbility to influence and challenge senior stakeholders constructively /p /lilipData-driven decision-making mindset /p /lilipStrong leadership and change management skills /p /lilipCustomer- and market-centric thinking /p /li /ulpbLanguages /b /ppSpanish English Level C1-C2 /ppbAdditional info /b /ppThis position is based in one of Planasa’s Spain offices (Madrid, Cartaya) and requires regular regional travel across EMEA. Occasional evening and weekend work may be required to meet business needs /p