SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.
Job Description
As a Senior Account Executive, Influencer Marketing Specialist for L'Oréal at Samy Alliance, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.
Key Responsibilities:
* Strategic Campaign Development: Receive briefs and work collaboratively with L'Oréal and SamyRoad teams to develop high-level strategic and creative campaign proposals.
* Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.
* Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.
* Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.
* Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.
* Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.
* Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.
* Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.
* Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.
Requirements:
* Experience: 6-7 years of experience in influencer marketing or a related field, with a proven track record of strategic campaign management. Mid senior level.
* Skills: Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.
* Attributes: Strategic thinker, highly analytical, exceptional creativity, and strong leadership skills.
* Knowledge: Comprehensive understanding of social media trends and the Spanish influencer landscape.
* Languages: English full working proficiency (written and verbal), Spanish.
What We Offer:
* A dynamic and innovative work environment.
* Opportunities to shape the future of influencer marketing.
* Competitive salary and benefits package.
* Collaboration with leading global brands, including the L’Oréal Group.
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