Overview
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The Strategic Marketing Lead will drive the expansion of PEP into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Away-from-Home (AFH) segments. This role is responsible for defining and executing a strategic marketing vision that aligns with global brand architecture while adapting to local market dynamics. The position will play a pivotal role in shaping consumer engagement, brand scalability, and innovation across diverse culinary occasions.
Responsibilities
- Define and lead the strategic marketing vision for PEP’s expansion into RTE-RTC and AFH spaces, ensuring alignment with global brand architecture and local market dynamics.
- Develop and implement a consumer and brand architecture that enables scalable brand extensions across diverse culinary occasions.
- Partner with Insights, Culinary, and Innovation teams to co-create winning product propositions rooted in consumer demand moments and culinary trends.
- Lead 360 consumer communication strategies for new platforms, including media planning, creative development, and activation across priority anchor markets.
- Represent the marketing function in cross-functional leadership forums, influencing upstream innovation and downstream commercialization strategies.
- Serve as a key interface with external partners (e.g., chefs, culinary institutions, agencies) to co-develop breakthrough marketing platforms.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- 10+ years of experience in strategic marketing, brand management, or innovation leadership roles.
- Proven track record of launching and scaling consumer products in the food and beverage industry.
- Strong understanding of consumer insights, culinary trends, and brand architecture.
- Excellent communication and cross-functional collaboration skills. xpzdshu
- Experience working with external partners such as chefs, culinary institutions, and creative agencies.
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