DSO Marketing Manager EMEA
Department: Marketing
Employment Type: Full Time
Location: EMEA-Spain
Description
At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital dentistry through iTero® and exocad®, we are redefining the future of oral health. Our commitment to clinical excellence, cutting‑edge 3D printing technology, and global reach positions us at the forefront of the dental industry.
We are seeking a strategic and results‑driven DSO Marketing Manager, EMEA to execute regional marketing initiatives that drive growth, engagement, and partnership excellence across Dental Service Organizations (DSOs) and Group Practices. This role is pivotal in supporting the adoption of the Align Digital Platform, accelerating Invisalign and iTero growth, and strengthening long‑term strategic partnerships with large‑scale dental organizations.
Role expectations Channel Development and Growth
* Execute the EMEA marketing strategy for DSOs and Special Markets, ensuring alignment with global and regional business priorities.
* Translate strategic pillars—adoption, digitalization, and scale—into actionable, customer‑centric marketing programs that drive measurable business impact.
* Partner with EMEA Channel Marketing to integrate DSOs and Special Markets into Align’s GP, Ortho, and Consumer growth journeys.
* Identify and capitalize on market trends, data insights, and competitive dynamics to refine go‑to‑market strategies and prioritize high‑impact opportunities.
* Track performance, measure outcomes, and continuously optimize programs for efficiency and ROI.
DSO Partnership & Co‑Marketing Excellence
* Support the development and execution of co‑marketing frameworks, playbooks, and engagement models to strengthen collaboration with key DSO partners.
* Co‑create education, activation, and communication programs that support doctor onboarding, digital workflow adoption, and enhanced patient engagement within DSOs.
* Develop scalable marketing toolkits, templates, and content programs that empower DSO partners to drive consistent and effective local execution.
* Collaborate with Marketing Operations and Commercial Excellence to deliver integrated engagement solutions—including events, CRM campaigns, automated customer journeys, and data‑driven performance dashboards.
* Represent Align at key industry events, summits, and thought leadership forums relevant to DSOs and Group Practices.
Key Interfaces and Collaboration
* Work closely with the Commercial DSO & Special Markets Team (EMEA and Clusters) to ensure strategic alignment and consistent market execution.
* Collaborate with EMEA Channel Marketing to integrate DSO priorities into channel programs and messaging.
* Partner with Marketing Operations / Marketing Services to develop scalable and efficient execution models.
* Engage with Commercial Excellence & Insights Teams to drive measurement, learning, and continuous improvement.
* Align with Global and Regional Marketing Teams to ensure strategic priorities, content, and digital engagement initiatives are consistent and impactful.
What we’re looking for
We’re looking for a commercially minded marketing professional who thrives in a fast‑paced, innovation‑driven environment. You are passionate about building strategic partnerships and delivering measurable results in complex, multi‑channel settings.
You bring:
* 3–6 years of directly related experience.
* Experience in B2B or healthcare marketing, preferably within dental, medical technology, or pharma in multi‑channel commercial environments.
* Strong strategic and analytical skills, with the ability to translate business priorities into impactful marketing programs.
* Demonstrated success in partnership marketing, customer engagement, and digital transformation initiatives.
* Understanding of data‑driven/insights marketing and a value‑driven approach.
* Excellent communication, stakeholder management, and influencing skills, able to operate effectively in a matrix organization.
* Highly collaborative mindset, with a balance of strategic vision and operational execution.
* Bachelor’s degree required; Master’s degree or MBA preferred.
Complementary Skills
At Align, we value bold thinking, collaboration, and continuous innovation. You’ll thrive in this role if you:
* Demonstrate strategic agility and execution excellence.
* Maintain a customer‑centric mindset with a focus on delivering premium partner and patient experiences.
* Influence without authority and lead cross‑functional teams.
* Exhibit high integrity and adaptability in a fast‑paced, growth‑oriented environment.
Impact
This role will be instrumental in shaping the future of DSO partnerships across EMEA, ensuring marketing excellence that delivers both business growth and partnership value. The successful candidate will help elevate the DSO channel as a critical growth engine for Align, driving adoption of the Align Digital Platform and embedding a scalable, insight‑led approach to partner engagement.
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