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Campaign lead – consumer retail & gaming – german speaker

Madrid
Accenture
Publicada el 22 octubre
Descripción

Accenture Song is where experiences are designed to improve people’s lives. We reimagine industries, products and services. If you believe our clients will only gain relevance through technology and digitalisation, your place is with us.Are you passionate about consumer marketing, gaming, and technology? We are seeking a Campaign Lead to drive direct-to-consumer marketing campaigns across EMEA, with a special focus on gaming, AI PCs, and enthusiast product portfolios.Key Responsibilities:- Lead the development and execution of integrated, multi-channel consumer campaigns across EMEA markets.- Collaborate with planning and creative teams to tailor strategies for regional and local audiences.- Manage activations across offline/online media, social media, influencer partnerships, sponsorships, and events.- Adapt product positioning and messaging for local cultural nuances.- Align campaign outcomes to KPIs linked to brand growth, demand generation, and revenue impact.- Build strong relationships with internal stakeholders and external partners (OEMs, ODMs, retailers, agencies).- Support co-marketing initiatives with retail and channel partners.- Analyze consumer behavior, market trends, and competitor activity to identify growth opportunities.- Track and report on campaign performance, KPIs, and ROI.- Lead gaming-focused campaigns, including retail activations, sponsorships, and influencer-driven initiatives.- Coordinate participation in gaming trade shows, retail events, and industry activations.

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