Responsibilities:
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- Coordinate creation, execution & launch of EDM/PUSH/SMS campaigns that deliver a flawless customer experience through the App, site and landing pages. Understanding the role and characteristics of different communications channels.
- Drive innovative ideas and solutions in response to customer needs and changing market conditions.
- Design, execute and evaluate Test & Learn experiments to optimize campaign performance.
- Provide regular communication with stakeholders, such as the broader marketing team, sales team, country leads and product team.
- Ensure emails follow organization policies and best practices.
- Upgrade our email templates using graphics, personalization, and advanced features.
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
Requirements
- Bachelor’s degree in Marketing, Mathematics, Statistics, Engineering, Business Administration or a related field.
- B2 level of English or higher.
- Experience with Power BI or Google Analytics.
- Experience managing and leading CRM projects.
- Experience with email marketing platforms and database segmentation.
Desirable Skills:
- 2/3 years’ experience in EDM/PUSH/SMS marketing campaigns with a proven track record working with App/site.
- Strong understanding of EDM/PUSH/SMS principles, triggered email campaign, testing and performance optimization.
- Expertise in email deliverability (strategies, technology, partnerships, content...).
- Analytical mind to understand our databases segments and how to build them. Experience in implementing highly targeted and segmented customer communications.
- Passion for EDM/PUSH/SMS marketing campaigns and how to make them profitable.
- Obsessive mindset to always do new experiments, AB Test, stay alert to the latest trends, and constantly find new ways to increase ROIs and generate money from our data.
Competencies:
- Strong analytical profile.
- Customer- and results-oriented.
- Proactive and organized.
- Collaborative mindset with the ability to work effectively with other departments and external partners.
Benefits
- Salary: 19.743,59 € gross/year + up to 2.961,54 € gross/year in bonus.
- Referral Program: Earn up to €2,500 for bringing friends, depending on the language/project.
- Continuous skill development and certifications.
- Clear career growth opportunities supported by coaches and a motivating team environment.
- Engaging workplace with bi-weekly, monthly, or quarterly contests and dynamic business casual culture.
Diversity, Equity & Inclusion
TP is home to a global family with various backgrounds and lifestyles. xpzdshu We will always embrace diversity and never discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or other differences.