Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team.
At Appfire, our Channel Partners are a key driver of our growth, generating the majority of our revenue. This high-visibility role offers a significant opportunity to influence the business by developing and executing strategic partner marketing initiatives.
The Sr. Channel Marketing Manager will work closely with cross-functional teams in channel management and marketing to implement effective partner marketing strategies aligned with our business goals. If you are passionate about partner marketing and have a successful track record in joint marketing programs, we want to hear from you!
Your daily responsibilities will include :
* Developing and executing partner, through-partner, and co-marketing campaigns to enable partners in marketing and selling our products and solutions effectively.
* Understanding partners' business priorities to identify opportunities for joint campaigns, initiatives, and thought leadership that increase awareness of our expanding footprint.
* Providing strategic guidance and support to partners on joint marketing efforts, ensuring consistent messaging and brand alignment.
* Collaborating with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that broaden our market reach and impact.
* Designing and scaling co-marketing programs, including joint events, webinars, digital marketing, and thought leadership activities that generate revenue and enhance partner engagement.
* Managing and optimizing the co-marketing budget to ensure resources are allocated to high-impact programs.
* Defining, tracking, and analyzing KPIs to evaluate the effectiveness of channel marketing initiatives, including lead generation, solution adoption, and revenue impact.
* Acting as a liaison between channel and marketing teams to ensure strategic alignment on messaging, content, and initiatives.
Skills and experience required :
* At least 5 years of experience in channel or partner marketing.
* A deep understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
* Proven success in building, executing, and scaling marketing programs across multiple channels and audiences.
* Strong relationship-building skills with partners and internal teams, with the ability to align strategies for mutual success.
* Excellent communication, project management, and analytical skills.
* Experience engaging with senior executives and influencing strategic initiatives.
* Highly organized, detail-oriented, and a team player with leadership qualities.
* A dedication to enhancing client and colleague experiences, recognizing that exceptional work serves others.
* Ability to adapt quickly to changing business needs, viewing change as an opportunity for growth.
* Effective communication skills, especially in remote / hybrid settings using tools like Slack, Zoom, and G Suite, and through occasional in-person events.
* Strong coaching, mentoring, and people development skills.
What we offer :
* Equity participation for all employees.
* Monthly work-from-home allowance of 50 gross for 11 months.
* Access to Appfire University, a comprehensive learning platform with courses and resources.
* 25 days of paid annual leave.
* Reduced summer hours from July 1st to the end of August, with 6-hour workdays.
* Flexible bank holiday policy to swap public holidays for more convenient days off.
* Three paid days annually for participation in Appfire Town, our CSR program.
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