Department : Marketing Technology
Employment Type : Contract
Location : Spain
Description
GA4 & GTM Analytics Consultant
Remote | Contract | Mid-to-Senior Level
About Algomarketing
Algomarketing is a data-driven marketing agency helping B2B businesses optimize their digital strategy through analytics, automation, and audience insights. We’re looking for a GA4 & GTM Analytics Consultant to refine our event tracking, audience segmentation, and attribution modeling to drive better campaign performance.
What You’ll Do
Data Validation & Debugging (Quality Assurance)
* Conduct monthly small testing audits to ensure events and conversions fire correctly.
* Identify and fix duplicate, missing, or misfired events in GA4 & GTM.
* Perform data layer inspections to ensure accurate event data is passed to GA4.
Event & Conversion Optimization
* Implement and refine GA4 event tracking to align with business goals (e.g., MOLs, SRLs, SQLs, demo requests, gated content downloads).
* Use Google Tag Manager to set up event triggers, variables, and tags for accurate data collection.
* Enhance lead scoring by tracking user engagement metrics, such as:
* Scroll depth tracking
* Button clicks and high-intent actions
* Form submissions and interactions
* Implement server-side tagging to improve data accuracy and reduce tracking limitations.
B2B Audience Segmentation & Reporting
* Define and build high-value audience segments using GA4’s audience builder and explorations.
* Develop custom GA4 reports (funnel analysis, path exploration, cohort analysis) to track conversion journeys and drop-off points.
* Connect GA4 with Looker Studio (formerly Google Data Studio) for real-time reporting dashboards.
Multi-Channel Attribution & GA4 Integrations
* Optimize Google Ads & LinkedIn Ads by importing GA4 conversions for better campaign targeting.
* Implement UTM tracking best practices to ensure accurate campaign attribution.
* Explore cross-channel attribution models (e.g., data-driven, linear, time decay) to analyze the full customer journey.
* Assist with GA4 & CRM integrations (e.g., HubSpot, Salesforce) to connect marketing data with sales outcomes.
What You Bring
* 3–5+ years experience working with Google Analytics (GA4) and Google Tag Manager in a marketing analytics role.
* Expertise in GA4 event tracking – custom event setup, enhanced measurement, and debugging.
* Strong Google Tag Manager (GTM) skills – data layer setup, variables, triggers, and tag configurations.
* Experience with first-party data strategies – server-side tracking, consent mode, and GDPR-compliant tracking.
* Consultative Approach – ability to advise marketing teams on tracking best practices.
* Soft Skills – strong analytical mindset, clear communication, and problem-solving ability.
Bonus Skills
* Experience with BigQuery and SQL for deeper GA4 data analysis.
* Experience integrating GA4 with Looker Studio, HubSpot, Salesforce, or other BI tools.
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