DescriptionCRM Specialist: DM & Go-to-Market At GAES, una marca Amplifon, we believe that well-being, growth, and belonging are essential to doing great work. That's why we create a supportive, dynamic, and international environment where people feel empowered, valued, and connected—every day. We're currently looking for a CRM Specialist to join our Marketing Team and help drive our next wave of growth. The CRM Go-to-Market Specialist plays a pivotal role in driving business growth by aligning omnichannel campaign strategies, positioning, and executing data-driven go-to-market plans. Responsibilities: GTM, CRM & Campaign Execution Lead end-to-end GTM strategy and execution for campaign launches. Drive cross-functional alignment across CRM, Call Center, Retail Excellence, Sales, and CX. Define positioning, value propositions, and campaign materials. Ensure in-store and call center execution through routines, feedback loops, and KPI tracking. Project & Stakeholder Management Act as GTM project owner, coordinating teams, timelines, and deliverables. Lead cross-functional syncs to monitor progress, remove blockers, and optimize execution. Customer Insights & Omnichannel Leverage customer insights and frontline feedback to refine GTM and CRM strategies. Partner with CRM, CX, and Retail teams to design and optimize omnichannel journeys. Direct Mail & Trade Marketing Manage end-to-end direct mail campaigns: segmentation, execution, performance analysis. Oversee trade marketing materials and vendor coordination. You're a Great Fit If You Have: Bachelor's degree in marketing, Communication, Business Administration, or a related field. 2–3 years of experience in CRM, Marketing Automation, or Campaign Management roles, preferably within multinational or retail environments. Strong understanding of CRM processes, segmentation, reporting, and customer journey optimization. Analytical and results-oriented mindset with excellent stakeholder management skills. Proactive and collaborative attitude, with a continuous improvement mindset. Fluent in English (written and spoken). What we offer: As well as a competitive salary we offer: Hybrid model: up to 9 remote workdays/month, flexible hours, summer intensive schedule & short Fridays. Structured onboarding with workshops, store visit & networking events with other new joiners just like you Continuous learning through our e-learning platform and career development paths. Birthday off – because special days matter. Access to coaching or psychological support. Flexible benefits and extra budget apart from your salary to use as you please (health insurance, ticket restaurant, learning, transport etc). Exclusive discounts on GAES products for you and your family, as well as special offers from partner companies. A diverse, inclusive, and general culture where DEIB is part of everything we do.