Who We Are
Vistaprint is seeking a strategic leader to join our Global Email Marketing team, overseeing email programs in the German and Dutch markets. You will be part of a team responsible for creating campaign and customer strategies across 16 markets in North America and Europe, aiming to enhance customer engagement, incentivize purchases, and drive long-term customer value. Collaborating with our Creative, Go to Market, and Analytics teams, the Global Email Team implements these strategies and optimizes actions based on performance.
What You Will Do
1. Oversee email marketing plans for Germany and the Netherlands, providing strategic direction to meet business objectives and exceed financial targets.
2. Manage and monitor KPIs, influencing and optimizing campaign strategies, and reporting weekly results to stakeholders.
3. Contribute innovative ideas and develop strategic channel roadmaps, partnering with creative and Go to Market teams to ensure campaign effectiveness.
4. Design, execute, and analyze A/B and multivariate tests across offers, creative elements, and segmentation strategies.
5. Collaborate with global teams across marketing, creative, content, and analytics to ensure campaigns meet their objectives.
6. Develop new processes and identify opportunities for operational improvements to deliver value to customers more efficiently.
Your Qualifications
We value diversity and are open to candidates from various backgrounds. The ideal candidate is a strategic leader with excellent communication skills, adaptability, and a collaborative spirit. You should have a results-oriented mindset, attention to detail, and experience in managing multiple initiatives. Proficiency in data analysis to inform strategies is essential. Requirements include:
* 3+ years of experience in strategic channel marketing.
* Bachelor's degree in marketing, business, economics, or related fields.
Nice to have: experience with agile or scrum methodologies, forecasting, and analytical tools like Looker.
Why You'll Love Working Here
Vistaprint is an award-winning remote-first company committed to inclusivity and growth. We embody our Vista Behaviors, fostering a high-performing, culturally strong team.
About Us
Vistaprint has been empowering small businesses globally for over 20 years, providing comprehensive design, digital, and print solutions to elevate their presence and success.
Commitment to Diversity, Equity, & Inclusion
We celebrate the unique contributions of our team members, promoting an inclusive culture of fairness, respect, and belonging. We strive to empower each other and foster innovation through diversity.
Equal Opportunity Employer
Vistaprint is committed to equal employment opportunities and considers all qualified candidates without discrimination based on race, gender, age, or other protected characteristics.
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